Top Holding Companies Global 2023
Interpublic Group
Overall rank
#5
Points
861.7
Awards won
110
Finalists
82
Best in Show
0
Gold
24
Silver
44
Bronze
42
Finalist
82
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Vim Black for Men | Vim | Unilever | MullenLowe Lintas | India | Creator / Influencer / Celebrity Marketing, Audio / Voice / Sonic Branding | Smarties APAC | Silver, Finalist |
| From Fear to Honor – Embracing Heat & Sweat with Pride | Dettol | Reckitt | McCann | Indonesia | Diversity & Inclusion | Smarties APAC | Bronze |
| Little Heroes Big Power | The LEGO Group | KIRKBI | Initiative | China (Mainland) | Audio / Voice / Sonic Branding | Smarties APAC | Silver |
| FashionUp | Amazon | Amazon | Interactive Avenues | India | Creator / Influencer / Celebrity Marketing | Smarties India | Finalist |
| Citadel Initiation Program Introduces 1MN Fans to a New Spy Universe | Amazon Prime Video | Amazon | Interactive Avenues | India | Instant Impact / Promotion | Smarties India | Finalist |
| Vim Black for Men | Vim | Unilever | MullenLowe Lintas | India | Creator / Influencer / Celebrity Marketing, Brand Purpose / Activism, Cross Digital Media Marketing | Smarties India | Silver, Bronze, Finalist |
| In-Play Mobile Ad Technology Delivers Sweet Success for Hershey’s Jolly Rancher Campaign | Jolly Rancher | The Hershey Company | Interactive Avenues | India | Gaming, Gamification & E-Sports | Smarties India | Bronze |
| #onefortherecord | OnePlus | Oppo | Interactive Avenues | India | Instant Impact / Promotion | Smarties India | Finalist |
| Power of Proximity | Amazon Fresh | Amazon | Interactive Avenues | India | Omnichannel Marketing | Smarties India | Finalist |
| Serving the underserved in healthcare with Artificial Intelligence | Bayer | Bayer Group | MullenLowe Lintas | India | Experimental / Innovation Technology | Smarties India | Finalist |
| Spotify India executes India’s first long-term Twitter trendjacking. | Spotify | Spotify | Interactive Avenues | India | Real Time Marketing | Smarties India | Bronze |
| From Fear to Honor – Embracing Heat & Sweat with Pride | Dettol | Reckitt | McCann | Indonesia | Diversity & Inclusion, Short or Long Form Video, Brand Purpose / Activism | Smarties Indonesia | Bronze (2), Finalist |
| Hershey's International Women's Day | Hershey's | The Hershey Company | UM | Thailand | Social Impact Marketing, Diversity & Inclusion, Social Media Marketing | Smarties Philippines | Bronze (3) |
| Resilient Kids | Opella Healthcare | Sanofi | Wizard | Philippines | Social Impact Marketing, Brand Purpose / Activism | Smarties Philippines | Gold, Bronze |
| Hershey's International Women's Day | Hershey's | The Hershey Company | UM | Thailand | Diversity & Inclusion, Social Impact Marketing, Social Media Marketing | Smarties Thailand | Silver, Bronze, Finalist |
| #rootcareforhairloss | Clear | Unilever | MullenLowe | Turkey | Creator / Influencer / Celebrity Marketing | Smarties EMEA | Bronze |
| Be fearless | Clear | Unilever | MullenLowe | Turkey | Social Impact Marketing, Diversity & Inclusion, Brand Purpose / Activism | Smarties EMEA | Gold, Silver, Bronze |
| Beautiful in Everyway | Dove | Unilever | MullenLowe | Turkey | Brand Experience, Product and / or Service Launch, Short or Long Form Video | Smarties EMEA | Finalist (3) |
| Beyond Dreams | Magnum | Unilever | MullenLowe | Turkey | Short or Long Form Video | Smarties EMEA | Bronze |
| Cream Spray Ultra Degreaser Lemon | Cif | Unilever | MullenLowe | Turkey | Brand Experience, Creator / Influencer / Celebrity Marketing, Product and / or Service Launch | Smarties EMEA | Silver (2), Finalist |
| F?sssT?k | AXE | Unilever | MullenLowe | Turkey | Audio / Voice / Sonic Branding, Short or Long Form Video | Smarties EMEA | Gold, Silver |
| Heart Warming Outdoor | Knorr | Unilever | MullenLowe | Turkey | Experimental / Innovation Technology | Smarties EMEA | Finalist |
| Maximum Hygiene In Kitchen | Domestos | Unilever | MullenLowe | Turkey | Short or Long Form Video | Smarties EMEA | Finalist |
| AXE Would Suit Him the Best | AXE | Unilever | MullenLowe | Turkey | Instant Impact / Promotion, Data Insights / Contextual Marketing | Smarties EMEA | Finalist (2) |
| 360° ARTE: Holistic Approach to Growth Against the Trend | ARTE | ARTE | UM | Germany | Brand Experience, Cross Digital Media Marketing | Smarties Germany | Bronze (2) |
| Opt.Ink. Get Inked. Give Life. The organ donation tattoo. | Junge Helden e.V. | Junge Helden e.V. | UM | Germany | Social Impact Marketing, Brand Purpose / Activism | Smarties Germany | Gold, Silver |
| Spotify takes over TikTok | Spotify | Spotify | UM | Germany | Social Media Marketing, Creator / Influencer / Celebrity Marketing | Smarties Germany | Bronze (2) |
| #rootcareforhairloss | Clear | Unilever | MullenLowe | Turkey | Product and / or Service Launch, Social Media Marketing | Smarties Turkey | Finalist (2) |
| AXE Would Suit Him the Best | AXE | Unilever | MullenLowe | Turkey | Data Insights / Contextual Marketing, Instant Impact / Promotion | Smarties Turkey | Silver (2) |
| Backpack | Dyson | Dyson | UM | Turkey | Omnichannel Marketing, Contextual and Geo Targeting, Contextual and Geo Targeting | Smarties Turkey | Gold, Silver, Finalist |
| Be fearless | Clear | Unilever | MullenLowe | Turkey | Social Impact Marketing, Product and / or Service Launch, Diversity & Inclusion | Smarties Turkey | Silver (2), Bronze |
| Beautiful in Everyway | Dove | Unilever | MullenLowe | Turkey | Short or Long Form Video, Product and / or Service Launch, Brand Experience | Smarties Turkey | Silver, Bronze, Finalist |
| Beyond Dreams | Magnum | Unilever | MullenLowe | Turkey | Instant Impact / Promotion, Short or Long Form Video | Smarties Turkey | Finalist (2) |
| Cream Spray Ultra Degreaser Lemon | Cif | Unilever | MullenLowe | Turkey | Product and / or Service Launch | Smarties Turkey | Finalist |
| F?sssT?k | AXE | Unilever | MullenLowe | Turkey | Creator / Influencer / Celebrity Marketing, Social Media Marketing, Brand Experience, Brand Experience, Short or Long Form Video | Smarties Turkey | Silver (2), Finalist (3) |
| Heart Warming Outdoor | Knorr | Unilever | MullenLowe | Turkey | Experimental / Innovation Technology, Brand Experience | Smarties Turkey | Bronze, Finalist |
| Lullabies Spreading Goodness | Bayer | Bayer Group | MullenLowe | Turkey | Social Impact Marketing | Smarties Turkey | Finalist |
| Maximum Hygiene In Kitchen | Domestos | Unilever | MullenLowe | Turkey | Short or Long Form Video | Smarties Turkey | Finalist |
| Mother Ai | MediaMarkt | Ceconomy AG | UM | Turkey | Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech, Social Messaging / Chat Apps / Text Messaging | Smarties Turkey | Silver, Finalist (2) |
| Tek Ses / One Voice | Gilead Sciences | Gilead Sciences | Weber Shandwick | Turkey | Brand Purpose / Activism, Social Impact Marketing | Smarties Turkey | Finalist (2) |
| Turkiye Is Bankasi - Connected TV | ??bank | ??bank | 1924 | Turkey | Customer Journey Marketing - Lead Generation / CRM | Smarties Turkey | Finalist |
| Be fearless | Clear | Unilever | MullenLowe | Turkey | Brand Purpose / Activism | Smarties X | Finalist |
| Chief Island Officer | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Social / Influencer Commerce | Smarties X | Finalist |
| Cream Spray Ultra Degreaser Lemon | Cif | Unilever | MullenLowe | Turkey | Creator / Influencer / Celebrity Marketing | Smarties X | Finalist |
| Harassment Advisory | L'Oréal | L'Oréal | WMcCann | Brazil | Diversity & Inclusion, Personalisation | Smarties X | Finalist (2) |
| Mother Ai | MediaMarkt | Ceconomy AG | UM | Turkey | Social Messaging / Chat Apps / Text Messaging, Spatial / AR / VR / NFT / Metaverse Tech | Smarties X | Gold, Finalist |
| Vim Black for Men | Vim | Unilever | MullenLowe Lintas | India | Creator / Influencer / Celebrity Marketing, Social Media Marketing | Smarties X | Bronze, Finalist |
| Yas Yas Baby | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Audio / Voice / Sonic Branding, Cross Digital Media Marketing, Instant Impact / Promotion, Short or Long Form Video | Smarties X | Silver (3), Finalist |
| "Wedding", Super Bowl 57 | E*TRADE | Morgan Stanley | MullenLowe | USA | Brand Experience | Smarties North America | Silver |
| Adsmovil and Unilever execute the first digital advertising campaign in Latin America that measures and mitigates the CO2 generated | Cif | Unilever | Matterkind | Argentina | Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro) | Smarties Hispanic LATAM | Finalist |
| Neutrogena Serum Launch | Neutrogena | Kenvue | UM | Argentina | Lanzamiento de Producto/Servicio (Product/Service Launch) | Smarties Hispanic LATAM | Finalist |
| Maternity Coaching | Kenvue | Kenvue | UM | Argentina | Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro) | Smarties Hispanic LATAM | Finalist |
| Harassment Advisory | L'Oréal | L'Oréal | WMcCann | Brazil | Diversidade & Inclusão (Diversity & Inclusion) | Smarties Brazil | Gold |
| Your Future In The Stars | Microsoft | R/GA | Brazil | Experiência de Marca (Brand Experience) | Smarties Brazil | Silver | |
| ExxonMobil: Mobil Super x LPL Activation Mobile Games & e-Sports Marketing, Bronze | Mobil | ExxonMobil | UM | China (Mainland) | Mobile Game / E-sports Marketing | Smarties China | Bronze |
| Gucci Flora Gorgeous Gardenia Consumer Experience, Bronze | Gucci | Kering | UM | China (Mainland) | Consumer Experience | Smarties China | Bronze |
| Have a Fierce Tiger Year | WuSu | Carlsberg Group | Initiative | China (Mainland) | Cross Chanel Integration | Smarties China | Silver |
| Solving Kids-sized World Problems | The LEGO Group | KIRKBI | Initiative | China (Mainland) | Creative Integration | Smarties China | Bronze |
| We Have a Promise To Schools Until The Last Drop | Domestos | Unilever | MullenLowe | Turkey | Brand Purpose / Activism, Product and / or Service Launch | Smarties EMEA | Finalist (2) |
| Opt.Ink. Get Inked. Give Life. The organ donation tattoo. | Junge Helden e.V. | Junge Helden e.V. | McCann | Germany | Social Impact Marketing, Brand Purpose / Activism | Smarties Germany | Gold, Silver |
| We Have a Promise To Schools Until The Last Drop | Domestos | Unilever | MullenLowe | Turkey | Brand Purpose / Activism, Product and / or Service Launch | Smarties Turkey | Bronze, Finalist |
| We Have a Promise To Schools Until The Last Drop | Domestos | Unilever | MullenLowe | Turkey | Sustainability, Product and / or Service Launch | Smarties X | Finalist (2) |
| Clear Scalpceuticals & Scalp Pro TikTok Campaign | Clear | Unilever | MullenLowe | Turkey | Social / Influencer Commerce | Smarties EMEA | Finalist |
| Sing my Recipe | Knorr | Unilever | GGH MullenLowe | Germany | Social / Influencer Commerce, Creator / Influencer / Celebrity Marketing, Social Media Marketing, Audio / Voice / Sonic Branding | Smarties Germany | Gold (2), Silver, Finalist |
| Clear Scalpceuticals & Scalp Pro TikTok Campaign | Clear | Unilever | MullenLowe | Turkey | Social / Influencer Commerce | Smarties X | Finalist |
| Barbie Shoppable Media | Mattel | Mattel | UM | South Africa | Real Time Marketing | Smarties South Africa | Finalist |
| Chief Island Officer | Yas Island | Miral Asset Management | Momentum | United Arab Emirates | Short or Long Form Video, Cross Platform - Digital Only, Social Media Marketing, Lead Generation, Instant Impact, Partnerships Marketing | Smarties MENA | Gold (2), Bronze, Finalist (3) |
| e& universe - the 1st Telco Brand in Metaverse in MENA | etisalat by e& | etisalat by e& | Initiative | United Arab Emirates | Metaverse | Smarties MENA | Bronze |
| Order Ahead | McDonald's | McDonald's | UM | United Arab Emirates | Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting | Smarties MENA | Silver (2), Bronze, Finalist (2) |
| Rani // MENA // Digital Turbine | Rani | Aujan Group | UM | Turkey | Customer Experience (CX) | Smarties MENA | Finalist |
| Yas Yas Baby | Yas Island | Miral Asset Management | Momentum | United Arab Emirates | Cross Platform - Digital Only, Brand Experience, Audio / Voice / Sonic Branding , Short or Long Form Video | Smarties MENA | Gold (2), Silver, Bronze |
| Chatbots, dynamic creatives, and media innovation | Jawwy | STC Group | UM | Saudi Arabia | Programmatic, Social Messaging / Chat Apps / Text Messaging, Experimental / Innovation Technology, Data Insights | Smarties MENA | Gold, Silver, Finalist (2) |
| Chief Island Officer | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Short or Long Form Video, Cross Platform - Digital Only, Social Media Marketing, Lead Generation, Instant Impact, Partnerships Marketing | Smarties MENA | Gold (2), Bronze, Finalist (3) |
| Your partner for a healthy and protected Hajj. | Dettol | Reckitt | UM | United Arab Emirates | Product / Service Launch | Smarties MENA | Finalist |
| Beat the Heat and feel the Zing. | Dettol | Reckitt | UM | United Arab Emirates | Cross Platform - Digital Only | Smarties MENA | Finalist |
| Empowering Saudi Youth to Harness their Self-Expression. | Durex | Reckitt | UM | United Arab Emirates | Partnerships Marketing | Smarties MENA | Gold |
| Easy Insurance - Insurance Made Simpler | etisalat by e& | etisalat by e& | Initiative | United Arab Emirates | Lead Generation | Smarties MENA | Finalist |
| GoWell - Keep getting better | etisalat by e& | etisalat by e& | Initiative | United Arab Emirates | Brand Purpose/Activism | Smarties MENA | Silver |
| Hijacking the 2022 World Cup | stc | STC Group | UM | Kuwait | Audio / Voice / Sonic Branding , Small Business / Big Impact | Smarties MENA | Bronze (2) |
| How a showstopping sale transformed RAKBANK’s fortunes | RAKBANK | RAKBANK | UM | United Arab Emirates | Brand Experience, Small Business / Big Impact | Smarties MENA | Finalist (2) |
| How Men Increased L’Oréal’s Sales During A Crisis | L'Oréal | L'Oréal | UM | United Arab Emirates | Data Insights, Integrated Ecommerce Innovation, Partnerships Marketing | Smarties MENA | Silver (2), Finalist |
| Jack Ryan Season 3 - Innovation With Connected TV Advertising | Amazon Prime Video | Amazon | Initiative | United Arab Emirates | Partnerships Marketing, Cross Platform - All Media, Programmatic, Experimental / Innovation Technology | Smarties MENA | Silver, Bronze, Finalist (2) |
| Kickstarting a mass customer migration | McDonald's | McDonald's | UM | Saudi Arabia | Cross Platform - Digital Only, Data Insights, Small Business / Big Impact | Smarties MENA | Silver, Finalist (2) |
| Leading a Manga revolution in KSA | Manga Arabia | SRMG | UM | Saudi Arabia | Product / Service Launch, Cross Platform - Digital Only | Smarties MENA | Gold, Finalist |
| LEGO | LEGO | KIRKBI | Initiative | United Arab Emirates | Diversity & Inclusion, Cross Platform - All Media, Short or Long Form Video, Lead Generation, Brand Experience | Smarties MENA | Silver (2), Bronze (2), Finalist |
| Order Ahead | McDonald's | McDonald's | UM | United Arab Emirates | Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting | Smarties MENA | Silver (2), Bronze, Finalist (2) |
| Jack Ryan | Amazon Prime Video | Amazon | Initiative | United Arab Emirates | Gaming, Gamification & E-Sports, User Experience (UX) & Design, Brand Experience | Smarties MENA | Bronze (2), Finalist |
| Silverpush's recipe to unmelting success for the new Halloumi Sandwich launch | Subway | Subway | Magna | United Arab Emirates | Creator / Influencer Marketing | Smarties MENA | Finalist |
| User acquisition campaign yields staggering app usage, retention and transaction rates | stc pay | STC Group | UM | United Arab Emirates | Lead Generation, Partnerships Marketing, Customer Life-Cycle Marketing | Smarties MENA | Gold, Silver (2) |
| Strength of 5G in the deepest parts of Saudi Arabia | stc | STC Group | UM | Saudi Arabia | XR Technology – (AR/VR/MR), Small Business / Big Impact, Brand Experience | Smarties MENA | Gold, Silver, Bronze |
| Taking the gaming world by storm! | stc play | STC Group | UM | Saudi Arabia | Cross Platform - Digital Only, Product / Service Launch, Gaming, Gamification & E-Sports | Smarties MENA | Gold, Silver, Bronze |
| Yas Yas Baby | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Cross Platform - Digital Only, Brand Experience, Audio / Voice / Sonic Branding , Short or Long Form Video | Smarties MENA | Gold (2), Silver, Bronze |