Top Holding Companies - Global 2023
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Dentsu
| Overall Rank: | 4 |
| Points: | 998.0 |
| Awards Won: | 80 |
| Finalist(s) Achieved: | 62 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 19 |
| Silver(s) Won: | 25 |
| Bronze(s) Won: | 36 |
| Region: | Global |
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Beyond Speedy Delivery. Because You Need More |
GHTK |
GHTK |
dentsu Redder |
Vietnam |
Cross Digital Media Marketing |
Smarties APAC |
Finalist |
Defeating cyber Bad Friends together |
Alphabet |
Dentsu Creative |
Vietnam |
Brand Purpose / Activism, Social Impact Marketing |
Smarties APAC |
Gold, Finalist |
|
Edelweiss Festive - The First Snow Show in Vietnam |
Edelweiss |
Heineken |
Red Star |
Vietnam |
Product and / or Service Launch |
Smarties APAC |
Silver |
HEINEKEN Silver x AOV 2022 – CRACK THE CULTURE’S CODE OF GAMING |
Heineken |
Heineken |
Red Star |
Vietnam |
Gaming, Gamification & E-Sports |
Smarties APAC |
Silver |
How Biti's turns their 40th anniversary into a national and community campaign delivering a huge impact at zero media budget? |
Biti's |
Biti's |
dentsu Redder |
Vietnam |
Creator / Influencer / Celebrity Marketing, Short or Long Form Video |
Smarties APAC |
Finalist (2) |
How Techcombank broke ALL RECORDS of bank promotion with the new formula of PROMO-TAINMENT? |
Techcombank |
Techcombank |
dentsu Redder |
Vietnam |
Instant Impact / Promotion |
Smarties APAC |
Silver |
Raising the bar 11x on Lifetime value |
Pernod Ricard |
Pernod Ricard |
Dentsu Creative |
Vietnam |
Data Insights / Contextual Marketing |
Smarties APAC |
Finalist |
The BIG CAT that Brings You BIG LUCK |
Techcombank |
Techcombank |
dentsu Redder |
Vietnam |
Customer (CX) / User Experience (UX) & Design |
Smarties APAC |
Silver |
Crystal Rave - The First-Ever Phygital Music Experience to Lead & Break Beer Convention to the Youngsters |
Tiger Beer |
Heineken |
Red Star |
Vietnam |
Spatial / AR / VR / NFT / Metaverse Tech |
Smarties APAC |
Bronze |
Soju Infused Lager Launch |
Tiger Beer |
Heineken |
Red Star |
Vietnam |
Product and / or Service Launch, Brand Experience |
Smarties APAC |
Bronze, Finalist |
Sturdo |
Bridgestone |
Bridgestone |
Dentsu Creative |
India |
Brand Experience |
Smarties India |
Silver |
Modern Work |
Microsoft |
Microsoft |
Carat |
India |
Customer Journey Marketing - Lead Generation / CRM |
Smarties India |
Bronze |
Surface Devices |
Microsoft |
Microsoft |
Carat |
India |
Customer Journey Marketing - Lead Generation / CRM |
Smarties India |
Finalist |
The Multiscreen Journey Of Nurturing Lives |
Cetaphil |
Galderma |
dentsu X |
India |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties India |
Finalist |
‘RUMAH NESTLE’ VIRTUAL OPEN HOUSE TO INCREASE BRANDS’ RELATIONSHIP TO CONSUMERS DAY-TO-DAY LIVES |
Nestlé |
Nestlé |
dentsu Indonesia |
Indonesia |
Live (Streaming) E-commerce |
Smarties Indonesia |
Finalist |
There is Love There is KitKat - Valentine's Day |
KitKat |
Nestlé |
dentsu Indonesia |
Indonesia |
Creator / Influencer / Celebrity Marketing |
Smarties Indonesia |
Finalist |
Always-On Fire: How XL Axiata Ignites E-Commerce Growth with Consistency |
XL Axiata |
Axiata Group Berhad |
dentsu Indonesia |
Indonesia |
Integrated Ecommerce Innovation |
Smarties Indonesia |
Finalist |
Balancing Parenting and Nutrition - It All Starts From Within! |
Nestlé LACTOGROW |
Nestlé |
dentsu Indonesia |
Indonesia |
Data Insights / Contextual Marketing |
Smarties Indonesia |
Finalist |
FortiGro: CINTA BUNDA SEMPURNA, Challenging Mom-shaming and Redefining Motherhood in Indonesia |
Dancow |
Nestlé |
dentsu Indonesia |
Indonesia |
Brand Purpose / Activism, Omnichannel Marketing |
Smarties Indonesia |
Gold, Finalist |
Financial Fitness Gym |
Bank OCBC NISP |
OCBC Bank |
dentsu Indonesia |
Indonesia |
Brand Experience, Customer (CX) / User Experience (UX) & Design, Social Impact Marketing |
Smarties Indonesia |
Gold, Silver, Bronze |
FIRST PARTY DATA USAGE THROUGH CODA ACTIVATION |
Lactogrow |
Nestlé |
dentsu Indonesia |
Indonesia |
Data Insights / Contextual Marketing |
Smarties Indonesia |
Finalist |
Fueling Your Mudik Journey: Conquer the Road with Nescafe! |
Nescafé |
Nestlé |
dentsu Indonesia |
Indonesia |
Omnichannel Marketing |
Smarties Indonesia |
Silver |
Mobile Gamification Slays Monstrous Industry Benchmarks in KitKat Mudik BreakHunt Campaign |
KitKat |
Nestlé |
dentsu Indonesia |
Indonesia |
Gaming, Gamification & E-Sports |
Smarties Indonesia |
Finalist |
Instead of blaming it, turn it on |
Nyala |
OCBC Bank |
dentsu Indonesia |
Indonesia |
Short or Long Form Video |
Smarties Indonesia |
Silver |
On the road to rejuvenation: how Bear Brand leveraged the power of contextual location during the mudik period |
Bear Brand |
Nestlé |
dentsu Indonesia |
Indonesia |
Real Time Marketing |
Smarties Indonesia |
Gold |
S-26 Procal GOLD: Exceptional Support Across Media Channel Drives S-26 GOLD Be A True Parenting Partner |
S-26 |
Nestlé |
dentsu Indonesia |
Indonesia |
Brand Experience, Instant Impact / Promotion |
Smarties Indonesia |
Finalist (2) |
Tracking the impact of online ads on offline sales with footfall measurement |
ABC |
Kraft Heinz Company |
Carat |
Indonesia |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Indonesia |
Finalist |
UNITING COFFEE LOVERS AROUND THE WORLD CUP: BREWING UNFORGETTABLE MOMENTS WITH NESCAFÉ's CONTEXTUAL WORLD CUP CAMPAIGN |
Nescafé |
Nestlé |
dentsu Indonesia |
Indonesia |
Data Insights / Contextual Marketing |
Smarties Indonesia |
Bronze |
Unlocking a Connected Future |
XL PRIORITAS |
Axiata Group Berhad |
dentsu Indonesia |
Indonesia |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Indonesia |
Finalist |
Upside Down to Uptake: BEAR BRAND's Campaign Reverses Consumer Consideration Slump and Restores Viatality |
Bear Brand |
Nestlé |
dentsu Indonesia |
Indonesia |
Cross Digital Media Marketing |
Smarties Indonesia |
Gold |
Weaving Scent-sational Ramadan Micro Moments |
Downy |
Procter & Gamble |
dentsu Indonesia |
Indonesia |
Product and / or Service Launch, Creator / Influencer / Celebrity Marketing |
Smarties Indonesia |
Bronze (2) |
A Step Forward |
Biti's |
Biti's |
dentsu Redder |
Vietnam |
Brand Purpose / Activism, Social Impact Marketing |
Smarties Vietnam |
Silver (2) |
Beyond Speedy Delivery. Because You Need More |
GHTK |
GHTK |
dentsu Redder |
Vietnam |
Brand Experience, Creator / Influencer / Celebrity Marketing, Short or Long Form Video |
Smarties Vietnam |
Silver, Finalist (2) |
Defeating cyber Bad Friends together |
Alphabet |
Dentsu Creative |
Vietnam |
Gaming, Gamification & E-Sports |
Smarties Vietnam |
Silver |
|
Flavored by a True Story |
Anheuser-Busch InBev |
Anheuser-Busch InBev |
dentsu Redder |
Vietnam |
Cross Digital Media Marketing |
Smarties Vietnam |
Finalist |
THUONG MINH MOT TI, CHO DOI NHU Y |
Generali |
Generali Group |
dentsu X |
Vietnam |
Brand Purpose / Activism |
Smarties Vietnam |
Bronze |
How Techcombank made the promotion A CELEBRITY itself & became the most sought after bank-made celebrity this Tet? |
Techcombank |
Techcombank |
dentsu Redder |
Vietnam |
Omnichannel Marketing |
Smarties Vietnam |
Bronze |
LarueOKE 2023 |
Larue |
Heineken |
Red Star |
Vietnam |
Experimental / Innovation Technology |
Smarties Vietnam |
Finalist |
Raising the bar 11x on Lifetime value |
Pernod Ricard |
Pernod Ricard |
Dentsu Creative |
Vietnam |
Customer Journey Marketing - Lead Generation / CRM, Data Insights / Contextual Marketing |
Smarties Vietnam |
Silver, Finalist |
Strongbow Festive 2023 - THE CULTURAL LEAP OF AN OUT-CIDER |
Strongbow |
Heineken |
Red Star |
Vietnam |
Data Insights / Contextual Marketing |
Smarties Vietnam |
Bronze |
The Bank For WHY NOT? Generation |
Techcombank |
Techcombank |
dentsu Redder |
Vietnam |
Creator / Influencer / Celebrity Marketing |
Smarties Vietnam |
Bronze |
The BIG CAT that Brings You BIG LUCK |
Techcombank |
Techcombank |
dentsu Redder |
Vietnam |
Gaming, Gamification & E-Sports, Customer (CX) / User Experience (UX) & Design |
Smarties Vietnam |
Gold, Bronze |
The Retail Robot that Goes to You |
Hada Lobo |
Rohto |
Dentsu Creative |
Vietnam |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Vietnam |
Finalist |
Crystal Rave - The First-Ever Phygital Music Experience to Lead & Break Beer Convention to the Youngsters |
Tiger Beer |
Heineken |
Red Star |
Vietnam |
Spatial / AR / VR / NFT / Metaverse Tech, Real Time Marketing |
Smarties Vietnam |
Gold, Finalist |
Soju Infused Lager Launch |
Tiger Beer |
Heineken |
Red Star |
Vietnam |
Programmatic, Product and / or Service Launch |
Smarties Vietnam |
Gold, Finalist |
25th November, I Exist |
Vodafone |
Vodafone |
Carat |
Turkey |
Cross Digital Media Marketing |
Smarties EMEA |
Finalist |
ASMR Unboxing |
Vodafone |
Vodafone |
Carat |
Turkey |
Co-branded Marketing, Small Budget, Big Impact, Digital Out-of-Home (DOOH) |
Smarties EMEA |
Finalist (3) |
Geotargeting Tailored for Sales Channel Convenience |
Vodafone |
Vodafone |
Carat |
Turkey |
Contextual and Geo Targeting |
Smarties EMEA |
Bronze |
#UnmutePain with ThermaCare heat patches |
ThermaCare |
Angelini Industries |
Carat |
Germany |
Brand Purpose / Activism, Diversity & Inclusion |
Smarties Germany |
Finalist (2) |
How Beiersdorf, Rossmann, The Trade Desk und Carat using the Power of Data |
Beiersdorf / Rossmann |
Maxingvest |
Carat |
Germany |
Customer Journey Marketing - Lead Generation / CRM, O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Germany |
Bronze (2) |
ASMR Unboxing |
Vodafone |
Vodafone |
Carat |
Turkey |
Brand Experience, Small Budget, Big Impact, Co-branded Marketing |
Smarties Turkey |
Silver, Finalist (2) |
Damak Baklava Has Arrived! |
Nestlé Damak |
Nestlé |
Dentsu Creative |
Turkey |
Small Budget, Big Impact |
Smarties Turkey |
Finalist |
Geotargeting Tailored for Sales Channel Convenience |
Vodafone |
Vodafone |
Carat |
Turkey |
Contextual and Geo Targeting, Customer Journey Marketing - Lead Generation / CRM |
Smarties Turkey |
Bronze (2) |
UCL PLAYABLE AD CAMPAIGN |
Mastercard |
Mastercard |
Carat |
Turkey |
Gaming, Gamification & E-Sports |
Smarties Turkey |
Finalist |
NE'APP |
Nescafé |
Nestlé |
Dentsu Creative |
Turkey |
Instant Impact / Promotion |
Smarties Turkey |
Finalist |
Xpress Guess the Flavor |
Nescafé |
Nestlé |
Dentsu Media Turkey |
Turkey |
Cross Digital Media Marketing, Omnichannel Marketing, Brand Experience, Product and / or Service Launch |
Smarties Turkey |
Bronze, Finalist (3) |
Xpress National Promo |
Nescafé |
Nestlé |
dentsu Turkey |
Turkey |
Customer Journey Marketing - Lead Generation / CRM, Instant Impact / Promotion |
Smarties Turkey |
Silver, Finalist |
Deliver Would Cup to Your Home |
Delivery Hero |
Delivery Hero |
Carat |
Taiwan |
Brand Experience, Co-branded Marketing |
Smarties X |
Silver, Finalist |
How Biti’s a footwear brand proves its national brand position by celebrating 40 years of Vietnam progress in 1.6 seconds |
Biti's |
Biti's |
dentsu Redder |
Vietnam |
Brand Purpose / Activism, Social Impact Marketing |
Smarties X |
Silver, Finalist |
How GHTK disrupted the last-mile delivery category in Vietnam with the repositioning campaign of high empathy to their customer |
GHTK |
GHTK |
dentsu Redder |
Vietnam |
Brand Purpose / Activism, Cross Digital Media Marketing |
Smarties X |
Bronze, Finalist |
How Techcombank gamified transaction experiences, turning their bank app into the first banking entertainment loyalty hub? |
Techcombank |
Techcombank |
dentsu Redder |
Vietnam |
Gaming, Gamification & E-Sports |
Smarties X |
Gold |
How Techcombank made the promotion A CELEBRITY itself & became the most sought after bank-made celebrity this Tet? |
Techcombank |
Techcombank |
dentsu Redder |
Vietnam |
Customer (CX) / User Experience (UX) & Design |
Smarties X |
Bronze |
Mobile Gamification Slays Monstrous Industry Benchmarks in KitKat Mudik BreakHunt Campaign |
KitKat |
Nestlé |
dentsu Indonesia |
Indonesia |
Gaming, Gamification & E-Sports |
Smarties X |
Bronze |
Elevate those moments with Platinum |
American Express |
American Express |
Dentsu Creative |
Mexico |
Integración de Plataformas & DOOH (Cross Platform & DOOH), Lanzamiento de Producto/Servicio (Product/Service Launch) |
Smarties Hispanic LATAM |
Bronze, Finalist |
Connecting Rappi Turbo physical inventories with digital advertising through dynamic creativity |
Heineken |
Heineken |
dentsu Mexico |
Mexico |
Innovación (Innovation), E-commerce/ Retail Media |
Smarties Hispanic LATAM |
Bronze, Finalist |
Scrolling Therapy |
Eurofarma |
Eurofarma |
Dentsu Creative |
Brazil |
Tecnologías Facilitadoras (Enabling Technologies), Innovación (Innovation), CX/ UX (Customer Experience/ User Experience), Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro), Experiencia de Marca (Brand Experience) |
Smarties Hispanic LATAM |
Gold (3), Silver, Finalist |
400000 Influencers |
KFC |
Yum! Brands |
Dentsu Creative |
China (Mainland) |
Best Social Communication(UGC/IKGC), 'Customer Relationship Building and Management, 'Social Media |
Smarties China |
Gold (2), Bronze |
Bactroban X Intangible Cultural Heritage |
Bactroban |
GSK |
Dentsu Creative |
China (Mainland) |
Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) |
Smarties China |
Silver |
Burberry X Douyin Avatar Project |
Burberry |
Burberry |
Carat |
China (Mainland) |
Metaverse Technology landing |
Smarties China |
Bronze |
Cat Streamers |
KFC |
Yum! Brands |
Dentsu Creative |
China (Mainland) |
Lead Generation/ Direct Response / Conversion / Promotion, 'O2O/New Retail / Innovative Sales Channels, 'Best Social Communication ?UGC/IKGC? |
Smarties China |
Gold, Silver, Bronze |
Create the first OTT film and television publicity and distribution full-link solution, and dentsu X helps the classic animated IP film "Spirit Hotel 4: Transforming into a Great Adventure" finish perfectly |
Sony Pictures |
Sony |
dentsu X |
China (Mainland) |
AddressableTVAdvertising |
Smarties China |
Gold |
Orange BUFF |
Voltaren |
GSK |
Dentsu Creative |
China (Mainland) |
Mobile Game / E-sports Marketing |
Smarties China |
Silver |
Poop Tells |
BISCO |
Mondelēz International |
Dentsu Creative |
China (Mainland) |
Brand Creative Content |
Smarties China |
Bronze |
Remedy Recipes |
Unilever Food Solutions / Knorr |
Unilever |
Dentsu Creative |
China (Mainland) |
Lead Generation/ Direct Response / Conversion / Promotion, Creative/ Innovation Based on Specific Media platforms |
Smarties China |
Gold (2) |
Sweet Pain |
Fenbid |
GSK |
Dentsu Creative |
China (Mainland) |
Best Social Communication?UGC/IKGC), Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) |
Smarties China |
Silver (2) |
The Ultra Art |
Shell |
Shell |
Dentsu Creative |
China (Mainland) |
Brand Creative Content |
Smarties China |
Gold |
This is the Taste! |
Master Kong |
Master Kong |
Dentsu Creative |
China (Mainland) |
Cross Chanel Integration, 'Creative Integration |
Smarties China |
Bronze (2) |
This is Very Green |
Ant Forest |
Ant Group |
Dentsu Creative |
China (Mainland) |
Sustainable marketing |
Smarties China |
Bronze |
Time Travel Photo Studio |
Contac NT |
GSK |
Dentsu Creative |
China (Mainland) |
Brand Awareness/Experience Improvement/Product or Service Launch |
Smarties China |
Bronze |
Virtual Popstar's Bday Party |
Master Kong |
Master Kong |
Dentsu Creative |
China (Mainland) |
Metaverse Technology landing |
Smarties China |
Bronze |
THUONG MINH MOT TI, CHO DOI NHU Y |
Generali |
Generali Group |
dentsu Vietnam |
Vietnam |
Brand Purpose / Activism |
Smarties Vietnam |
Bronze |
GEN-Z PHY-GI-VERSE |
Lay's |
PepsiCo |
Dentsu Redder |
Vietnam |
Short or Long Form Video |
Smarties Vietnam |
Finalist |
Crysmas - Turning Passion into Magic |
Tiger Beer |
Heineken |
Red Star |
Vietnam |
Customer (CX) / User Experience (UX) & Design |
Smarties Vietnam |
Finalist |
25th November, I Exist |
Vodafone |
Vodafone |
Carat |
Turkey |
Social Impact Marketing, Data Insights / Contextual Marketing, Data Insights / Contextual Marketing, Cross Digital Media Marketing |
Smarties Turkey |
Silver, Bronze, Finalist (2) |
Xpress Guess the Flavor |
Nescafé |
Nestlé |
dentsu Turkey |
Turkey |
Cross Digital Media Marketing, Omnichannel Marketing, Brand Experience, Product and / or Service Launch |
Smarties Turkey |
Bronze, Finalist (3) |
BMW 2 Series Coupe |
BMW |
BMW |
Red Star |
South Africa |
Gaming, Gamification & E-Sports |
Smarties South Africa |
Bronze |
Shoppable Media Solution |
Heineken |
Heineken |
Red Star |
South Africa |
Integrated Ecommerce Innovation |
Smarties South Africa |
Finalist |
Data-Driven Dynamic DOOH |
MultiChoice |
MultiChoice |
iProspect |
South Africa |
Digital Out-of-Home (DOOH) |
Smarties South Africa |
Silver |
The SuperSport app experience – your personalised sports companion |
MultiChoice |
MultiChoice |
iProspect |
South Africa |
Product / Service Launch |
Smarties South Africa |
Finalist |
100% Beer 100% Success |
Windhoek |
Namibia Breweries Limited |
Red Star |
South Africa |
Data Insights, Partnerships Marketing |
Smarties South Africa |
Finalist (2) |
Kickoff Being Young |
Pizza Hut |
Yum! Brands |
Merkle |
United Arab Emirates |
Cross Platform - Digital Only |
Smarties MENA |
Finalist |
Leveraging gamified Ads to connect with true Football lovers in Real-time |
Virgin |
Virgin Group |
Merkle |
United Arab Emirates |
Gaming, Gamification & E-Sports, Real Time Marketing |
Smarties MENA |
Finalist (2) |