Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Creative Agency | Network | Location | Region | Points |
|---|---|---|---|---|---|
| 1 | Leo Burnett | Leo Burnett | Ho Chi Minh City | APAC | 270.4 |
| 2 | Ogilvy | Ogilvy | Ho Chi Minh City | APAC | 182.0 |
| 3 | Publicis | Publicis Worldwide | Ho Chi Minh City | APAC | 169.6 |
| 4 | Lowe Lintas | MullenLowe Group | Gurgaon | APAC | 128.3 |
| 5 | Toaster | Singapore | APAC | 123.6 | |
| 6 | Leo Burnett | Leo Burnett | Jakarta | APAC | 116.6 |
| 7 | dentsu Indonesia | Dentsu International | Jakarta | APAC | 111.4 |
| 8 | Dentsu Redder | Dentsu International | Ho Chi Minh City | APAC | 95.7 |
| 9 | Toaster | Gurgaon | APAC | 87.9 | |
| 10 | Hakuhodo | Hakuhodo | Ho Chi Minh City | APAC | 87.6 |
| 11 | Dentsu Creative | Dentsu International | Shanghai | APAC | 83.9 |
| 12 | M&C Saatchi | M&C Saatchi | Jakarta | APAC | 80.5 |
| 13 | Ogilvy | Ogilvy | Mumbai | APAC | 79.4 |
| 14 | Dentsu Creative | Dentsu International | Beijing | APAC | 42.0 |
| 15 | Cheil | Cheil Worldwide | Ho Chi Minh City | APAC | 41.2 |
| 16 | M&C Saatchi | M&C Saatchi | Mumbai | APAC | 41.1 |
| 17 | Dentsu Creative | Dentsu International | Jakarta | APAC | 40.2 |
| 18 | Ogilvy | Ogilvy | Jakarta | APAC | 36.2 |
| 19 | XYZ SAIGON | Ho Chi Minh City | APAC | 34.8 | |
| 20 | Carnivo | LEO Digital Network | Shanghai | APAC | 33.6 |
| 21 | Dentsu Creative | Dentsu International | Ho Chi Minh City | APAC | 33.3 |
| 22 | The Chariot Agency | Kuala Lumpur | APAC | 30.0 | |
| 23 | DDB Mudra Group | DDB Worldwide | Bangalore | APAC | 28.2 |
| 23 | Wunderman Thompson | Wunderman Thompson | Jakarta | APAC | 28.2 |
| 25 | Carnival | Ho Chi Minh City | APAC | 27.8 | |
| 26 | PAST/NEXT | Full Sense Group | Shanghai | APAC | 25.2 |
| 27 | Athena CM Agency | Admicro | Hanoi | APAC | 24.4 |
| 28 | AdAsia | Jakarta | APAC | 20.1 | |
| 28 | BBDO | BBDO Worldwide | Jakarta | APAC | 20.1 |
| 30 | Popcult Group | Jakarta | APAC | 16.1 | |
| 31 | Arcade | Jakarta | APAC | 12.1 | |
| 31 | PT Dentsu Cursor Komunika | Dentsu International | Jakarta | APAC | 12.1 |
| 31 | TBWA\India | TBWA Worldwide | Gurgaon | APAC | 12.1 |
| 34 | Publicis | Publicis Worldwide | Singapore | APAC | 12.0 |
| 35 | WOWMedia | Hanoi | APAC | 10.0 | |
| 36 | Lowe Lintas | MullenLowe Group | Mumbai | APAC | 9.3 |
| 37 | PURPOSE.ANT | Ho Chi Minh City | APAC | 8.4 | |
| 38 | DDB Mudra Group | DDB Worldwide | Mumbai | APAC | 8.1 |
| 39 | BBH | BBH | Mumbai | APAC | 8.0 |
| 39 | Finch | Future Creative Network | Jakarta | APAC | 8.0 |
| 39 | FTW | Future Creative Network | Jakarta | APAC | 8.0 |
| 39 | Mercury | Jakarta | APAC | 8.0 | |
| 39 | Tequila\Vietnam | TBWA Worldwide | Ho Chi Minh City | APAC | 8.0 |
| 44 | Cheil | Cheil Worldwide | Jakarta | APAC | 4.5 |
| 45 | Always Marketing | Shanghai | APAC | 4.0 | |
| 45 | Bang In The Middle | Gurgaon | APAC | 4.0 | |
| 45 | Eggfirst Advertising | Mumbai | APAC | 4.0 | |
| 48 | Innocean Worldwide | Innocean Worldwide | Seoul | APAC | 2.1 |
| 49 | Publicis | Publicis Worldwide | Jakarta | APAC | 2.0 |
| 50 | Leo Burnett | Leo Burnett | Mumbai | APAC | 0.7 |