Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Creative Agency | Location | Region | Points |
|---|---|---|---|---|
| 1 | Dentsu Redder | Ho Chi Minh City | APAC | 197.7 |
| 2 | Ogilvy | Jakarta | APAC | 108.7 |
| 3 | Lintas | Mumbai | APAC | 101.5 |
| 4 | Creativeland | Gurgaon | APAC | 89.8 |
| 5 | Ogilvy | Ho Chi Minh City | APAC | 76.6 |
| 6 | M&C Saatchi | Jakarta | APAC | 76.5 |
| 7 | Carnival | Ho Chi Minh City | APAC | 70.3 |
| 8 | The Purpose Group | Ho Chi Minh City | APAC | 67.8 |
| 9 | Wunderman Thompson | Jakarta | APAC | 55.4 |
| 10 | Publicis | Jakarta | APAC | 50.4 |
| 11 | Arcade | Jakarta | APAC | 47.0 |
| 11 | Leo Burnett | Jakarta | APAC | 47.0 |
| 13 | Unblur Creative | Hanoi | APAC | 45.1 |
| 14 | Mata Angin | Jakarta | APAC | 41.7 |
| 15 | AmbilHati | Jakarta | APAC | 40.2 |
| 16 | dentsumcgarrybowen | Ho Chi Minh City | APAC | 35.6 |
| 17 | AdPlanetDaiko | Singapore | APAC | 32.2 |
| 17 | Berakar Komunikasi | Jakarta | APAC | 32.2 |
| 17 | Lintas | Gurgaon | APAC | 32.2 |
| 20 | The Glitch | Mumbai | APAC | 29.0 |
| 21 | Biz Eyes | Ho Chi Minh City | APAC | 26.1 |
| 21 | Zee | Ho Chi Minh City | APAC | 26.1 |
| 23 | Ogilvy | Gurgaon | APAC | 24.5 |
| 23 | VMLY&R | Jakarta | APAC | 24.5 |
| 25 | Hakuhodo & Saigon Advertising Co., Ltd | Ho Chi Minh City | APAC | 20.0 |
| 26 | FCB | Jakarta | APAC | 16.1 |
| 26 | Finch | Jakarta | APAC | 16.1 |
| 28 | Wunderman Thompson | Gurgaon | APAC | 15.0 |
| 29 | Lemonade | Singapore | APAC | 13.1 |
| 29 | Octagon | Sydney | APAC | 13.1 |
| 31 | Foiniks | Jakarta | APAC | 12.4 |
| 32 | AKQA | Shanghai | APAC | 10.0 |
| 32 | Dentsu One | Ho Chi Minh City | APAC | 10.0 |
| 34 | Hakuhodo | Ho Chi Minh City | APAC | 8.0 |
| 34 | Hudhud | Jakarta | APAC | 8.0 |
| 36 | Publicis | Singapore | APAC | 4.6 |
| 37 | VMLY&R | Ho Chi Minh City | APAC | 4.3 |
| 38 | DDB Mudra Group | Mumbai | APAC | 4.0 |
| 38 | DDB Mudra Group | Bangalore | APAC | 4.0 |
| 40 | MullenLowe Mishra | Ho Chi Minh City | APAC | 2.0 |