Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Castrol | Automotive | India | 179.0 |
| 2 | Cadbury | Food | India | 169.5 |
| 3 | Oreo | Food | India | 110.5 |
| 4 | The LEGO Group | Leisure & Entertainment | India | 99.3 |
| 5 | Technology & Electronics | India | 94.5 | |
| 6 | Britannia Industries | Food | India | 92.0 |
| 7 | UltraTech Cement | Business & Industrial | India | 71.4 |
| 8 | Lifebuoy | Pharma & Healthcare | India | 59.2 |
| 9 | Gatorade | Soft Drinks | India | 50.4 |
| 10 | Olay | Toiletries & Cosmetics | India | 45.4 |
| 11 | Dream11 | Leisure & Entertainment | India | 44.8 |
| 12 | KitKat | Food | India | 44.4 |
| 13 | Amazon miniTV | Media & Publishing | India | 41.3 |
| 14 | Amazon Prime Video | Media & Publishing | India | 36.3 |
| 15 | Horlicks | Soft Drinks | India | 34.0 |
| 16 | JioCinema | Media & Publishing | India | 30.7 |
| 17 | McDonald's | Retail | India | 29.1 |
| 18 | HDFC Bank | Financial Services | India | 28.3 |
| 19 | Domex | Household & Domestic | India | 25.6 |
| 20 | Aashirvaad | Food | India | 24.2 |
| 20 | CaratLane | Retail | India | 24.2 |
| 20 | ITC Master Chef | Food | India | 24.2 |
| 20 | Royal Stag Barrel Select | Alcoholic Drinks | India | 24.2 |
| 20 | Sunfeast Dark Fantasy | Food | India | 24.2 |
| 20 | Thums Up | Soft Drinks | India | 24.2 |
| 26 | HP | Technology & Electronics | India | 22.1 |
| 27 | Coke Studio | Media & Publishing | India | 20.2 |
| 28 | Shikhar | Media & Publishing | India | 20.0 |
| 29 | Tata Starbucks | Retail | India | 16.9 |
| 30 | Bombay Shaving Company | Toiletries & Cosmetics | India | 16.2 |
| 30 | Chupa Chups | Food | India | 16.2 |
| 30 | Hero MotoCorp | Automotive | India | 16.2 |
| 30 | Levi's | Clothing & Accessories | India | 16.2 |
| 30 | Pepsi | Soft Drinks | India | 16.2 |
| 30 | Sun Pharma | Pharma & Healthcare | India | 16.2 |
| 30 | Swiggy | Retail | India | 16.2 |
| 30 | Tata Motors | Automotive | India | 16.2 |
| 38 | Intel | Technology & Electronics | India | 12.5 |
| 39 | L'Oréal | Toiletries & Cosmetics | India | 12.1 |
| 39 | Yippee! | Food | India | 12.1 |
| 41 | NutriChoice | Food | India | 9.0 |
| 42 | 7Up | Soft Drinks | India | 8.1 |
| 42 | Axis Bank | Financial Services | India | 8.1 |
| 42 | Himalaya Wellness | Toiletries & Cosmetics | India | 8.1 |
| 42 | MakeMyTrip | Transport & Tourism | India | 8.1 |
| 42 | Matter | Automotive | India | 8.1 |
| 42 | Noise | Technology & Electronics | India | 8.1 |
| 42 | PediaSure | Soft Drinks | India | 8.1 |
| 42 | Samsung | Technology & Electronics | India | 8.1 |
| 50 | Hellmann's | Food | India | 5.0 |
| 51 | Ahaglow | Toiletries & Cosmetics | India | 4.4 |
| 51 | Edelweiss Beer | Alcoholic Drinks | India | 4.4 |
| 51 | Mother Dairy | Food | India | 4.4 |
| 54 | Absolut | Alcoholic Drinks | India | 4.0 |
| 54 | Aditya Birla Group | Business & Industrial | India | 4.0 |
| 54 | Amazon MX Player | Media & Publishing | India | 4.0 |
| 54 | Cargill | Food | India | 4.0 |
| 54 | Chhanv Foundation | Non-profit, public sector & education | India | 4.0 |
| 54 | Coca-Cola | Soft Drinks | India | 4.0 |
| 54 | H&M | Retail | India | 4.0 |
| 54 | Haleon | Pharma & Healthcare | India | 4.0 |
| 54 | Harpic | Household & Domestic | India | 4.0 |
| 54 | Huggies | Household & Domestic | India | 4.0 |
| 54 | Imperial Blue | Alcoholic Drinks | India | 4.0 |
| 54 | Jeevansathi | Leisure & Entertainment | India | 4.0 |
| 54 | Kellogg's | Food | India | 4.0 |
| 54 | KFC | Retail | India | 4.0 |
| 54 | Kotak Mahindra Bank | Financial Services | India | 4.0 |
| 54 | Land Rover | Automotive | India | 4.0 |
| 54 | Lay's | Food | India | 4.0 |
| 54 | Motilal Oswal | Financial Services | India | 4.0 |
| 54 | Mountain Dew | Soft Drinks | India | 4.0 |
| 54 | Nickelodeon | Media & Publishing | India | 4.0 |
| 54 | Zoya | Retail | India | 4.0 |