Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Agency Network | Network | Region | Points |
|---|---|---|---|---|
| 1 | Havas Media Group | Havas Group | EMEA | 442.8 |
| 2 | IPG Mediabrands | Interpublic Group | EMEA | 384.3 |
| 3 | PHD Worldwide | Omnicom Group | EMEA | 357.5 |
| 4 | VMLY&R | WPP | EMEA | 293.2 |
| 5 | Publicis Worldwide | Publicis Groupe | EMEA | 248.3 |
| 6 | Dentsu International | Dentsu | EMEA | 215.8 |
| 7 | EssenceMediacom | WPP | EMEA | 188.1 |
| 8 | OMD Worldwide | Omnicom Group | EMEA | 166.3 |
| 9 | GroupM | WPP | EMEA | 119.9 |
| 10 | Grey Group | WPP | EMEA | 115.2 |
| 11 | Spark Foundry | Publicis Groupe | EMEA | 90.4 |
| 12 | Wunderman Thompson | WPP | EMEA | 85.6 |
| 13 | Starcom | Publicis Groupe | EMEA | 84.3 |
| 14 | Havas Creative Group | Havas Group | EMEA | 81.4 |
| 15 | Mindshare Worldwide | WPP | EMEA | 66.6 |
| 16 | McCann Worldgroup | Interpublic Group | EMEA | 63.8 |
| 17 | MullenLowe Group | Interpublic Group | EMEA | 61.3 |
| 18 | MMGY Global | EMEA | 56.0 | |
| 19 | Leo Burnett | Publicis Groupe | EMEA | 52.1 |
| 20 | Serviceplan | EMEA | 50.0 | |
| 21 | Entravision Communications | EMEA | 46.1 | |
| 22 | Omnicom Media Group | Omnicom Group | EMEA | 32.1 |
| 23 | Saatchi & Saatchi | Publicis Groupe | EMEA | 31.2 |
| 24 | Wavemaker | WPP | EMEA | 31.1 |
| 25 | Stagwell Media Network | Stagwell | EMEA | 28.1 |
| 25 | The Brandtech Group | EMEA | 28.1 | |
| 27 | TBWA Worldwide | Omnicom Group | EMEA | 26.3 |
| 28 | Hearts & Science | Omnicom Group | EMEA | 17.0 |
| 29 | All Contents | EMEA | 16.0 | |
| 29 | Duke Group | EMEA | 16.0 | |
| 31 | Accenture Song | Accenture | EMEA | 8.0 |
| 32 | Mother | EMEA | 7.7 | |
| 33 | BBDO Worldwide | Omnicom Group | EMEA | 6.1 |
| 34 | Choueiri Group | EMEA | 4.0 | |
| 34 | Digitas | Publicis Groupe | EMEA | 4.0 |
| 36 | Innocean Worldwide | EMEA | 2.5 | |
| 37 | DDB Worldwide | Omnicom Group | EMEA | 2.0 |