MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Agency Networks EMEA 2022

IPG Mediabrands

Overall rank

#2

Points

384.3

Awards won

8

Finalists

10

Region
EMEA
Network
Interpublic Group
Best in Show 0
Gold 2
Silver 4
Bronze 2
Finalist 10

Campaigns and Awards 2022

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Maximum Gaming Card Roblox Maximum Türkiye İş Bankası IPG Mediabrands Turkey Gaming, Gamification & E-Sports, Metaverse Smarties EMEA Finalist (2)
Chief Island Officer Yas Island Miral Asset Management Initiative United Arab Emirates Partnerships Marketing, Cross Platform - Digital Only, Short or Long Form Video, Social / Influencer Commerce, Instant Impact, Social Media Marketing, Data Insights, Lead Generation Smarties EMEA Silver (4), Bronze, Finalist (3)
Yas Yas Baby Yas Island Miral Asset Management Initiative United Arab Emirates Cross Platform - Digital Only, Audio / Voice / Sonic Branding, Instant Impact, Short or Long Form Video, Brand Experience Smarties EMEA Gold (2), Bronze, Finalist (2)
Maximum Gaming Card Roblox Maximum Türkiye İş Bankası IPG Mediabrands Turkey Gaming, Gamification & E-Sports, Metaverse Smarties Turkey Finalist (2)
Barbie Shoppable Media Mattel Mattel UM South Africa Real Time Marketing Smarties South Africa Finalist