Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Business Impact Index
Top Advertisers
Top 10 ranking
Points by company
Full results
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | Turkey | 1288.4 |
| 2 | PepsiCo | Turkey | 218.5 |
| 3 | Eczacıbaşı Group | Turkey | 187.2 |
| 4 | Sabancı Holding | Turkey | 152.2 |
| 5 | Koç Holding | Turkey | 131.8 |
| 6 | Vodafone | Turkey | 126.4 |
| 7 | The Coca-Cola Company | Turkey | 110.4 |
| 8 | Amazon | Turkey | 88.7 |
| 9 | Yıldız Holding | Turkey | 85.7 |
| 10 | DİMES | Turkey | 77.9 |
| 11 | Reckitt | Turkey | 69.1 |
| 12 | Restaurant Brands International | Turkey | 64.2 |
| 13 | L'Oréal | Turkey | 60.3 |
| 14 | Ceconomy AG | Turkey | 59.1 |
| 15 | adidas | Turkey | 56.1 |
| 16 | Nestlé | Turkey | 48.1 |
| 17 | Dyson | Turkey | 40.1 |
| 17 | Mastercard | Turkey | 40.1 |
| 17 | Samsung | Turkey | 40.1 |
| 20 | Mondelēz International | Turkey | 36.9 |
| 21 | Carrefour | Turkey | 33.8 |
| 22 | Anadolu Grubu | Turkey | 29.2 |
| 22 | iGA Istanbul Airport | Turkey | 29.2 |
| 24 | İşbank | Turkey | 25.8 |
| 25 | Government of United Arab Emirates | Turkey | 24.1 |
| 26 | Turkcell | Turkey | 20.2 |
| 27 | Association Familiale Mulliez | Turkey | 20.1 |
| 27 | Nippon Paint Holdings Co. Ltd | Turkey | 20.1 |
| 29 | Allianz | Turkey | 16.4 |
| 30 | ING Group | Turkey | 16.0 |
| 30 | LC Waikiki | Turkey | 16.0 |
| 32 | Aksoy Group | Turkey | 12.6 |
| 33 | BMW | Turkey | 12.2 |
| 34 | Bilyoner | Turkey | 12.0 |
| 34 | Yataş | Turkey | 12.0 |
| 36 | Dimes | Turkey | 8.4 |
| 37 | Nesine.com | Turkey | 8.2 |
| 37 | Turkish Airlines | Turkey | 8.2 |
| 39 | Bank Audi | Turkey | 8.0 |
| 39 | Bayer Group | Turkey | 8.0 |
| 39 | Boyner Group | Turkey | 8.0 |
| 39 | Esas Holding | Turkey | 8.0 |
| 39 | Eti | Turkey | 8.0 |
| 39 | Fiat Chrysler Automobiles | Turkey | 8.0 |
| 39 | Getir | Turkey | 8.0 |
| 39 | Gilead Sciences | Turkey | 8.0 |
| 39 | Koton | Turkey | 8.0 |
| 39 | Stellantis | Turkey | 8.0 |
| 49 | BNP Paribas | Turkey | 4.0 |
| 49 | Procter & Gamble | Turkey | 4.0 |
| 49 | Sözer Jewelry | Turkey | 4.0 |
| 49 | Yamaha Motor Company | Turkey | 4.0 |