Top Advertisers - Turkey 2023
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Unilever
| Overall Rank: | 1 |
| Points: | 1288.4 |
| Awards Won: | 63 |
| Finalist(s) Achieved: | 61 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 19 |
| Silver(s) Won: | 21 |
| Bronze(s) Won: | 23 |
| Region: | Turkey |
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
#rootcareforhairloss |
Clear |
Unilever |
MullenLowe |
Turkey |
Product and / or Service Launch, Social Media Marketing |
Smarties Turkey |
Finalist (2) |
#CleanWhenBeautiful - The Goodness of Cleanliness |
Cif |
Unilever |
Zon Project Management |
Turkey |
Sustainability, Brand Purpose / Activism, Social Impact Marketing |
Smarties Turkey |
Bronze, Finalist (2) |
Win With Algida Promo |
Algida |
Unilever |
PHD |
Turkey |
Instant Impact / Promotion, Performance Marketing, Product and / or Service Launch |
Smarties Turkey |
Finalist (3) |
AXE Would Suit Him the Best |
AXE |
Unilever |
MullenLowe |
Turkey |
Data Insights / Contextual Marketing, Instant Impact / Promotion |
Smarties Turkey |
Silver (2) |
Axe X Murda Klip |
AXE |
Unilever |
PHD |
Turkey |
Cross Digital Media Marketing |
Smarties Turkey |
Bronze |
Be fearless |
Clear |
Unilever |
MullenLowe |
Turkey |
Social Impact Marketing, Product and / or Service Launch, Diversity & Inclusion |
Smarties Turkey |
Silver (2), Bronze |
Beautiful in Everyway |
Dove |
Unilever |
MullenLowe |
Turkey |
Short or Long Form Video, Product and / or Service Launch, Brand Experience |
Smarties Turkey |
Silver, Bronze, Finalist |
Beautiful When Clean Project |
Cif |
Unilever |
Sobraz |
Turkey |
Brand Purpose / Activism |
Smarties Turkey |
Finalist |
Beyond Dreams |
Magnum |
Unilever |
MullenLowe |
Turkey |
Instant Impact / Promotion, Short or Long Form Video |
Smarties Turkey |
Finalist (2) |
Boom Boom Gold |
Algida |
Unilever |
STANDBY |
Turkey |
Brand Experience, Omnichannel Marketing |
Smarties Turkey |
Silver, Finalist |
Bringing Home Care Audience to TikTok: #CleanTok |
Cif |
Unilever |
PHD |
Turkey |
Social Media Marketing, Creator / Influencer / Celebrity Marketing |
Smarties Turkey |
Bronze, Finalist |
Cream Spray Ultra Degreaser Lemon |
Cif |
Unilever |
MullenLowe |
Turkey |
Product and / or Service Launch |
Smarties Turkey |
Finalist |
Mackolik App Hack |
Cif |
Unilever |
PHD |
Turkey |
Real Time Marketing |
Smarties Turkey |
Bronze |
Clear Twitch |
Clear |
Unilever |
PHD |
Turkey |
Gaming, Gamification & E-Sports |
Smarties Turkey |
Bronze |
Co-Branding Partnership Magic: Magnum Mini's Omni Success |
Magnum |
Unilever |
PHD |
Turkey |
Co-branded Marketing, O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Turkey |
Silver, Finalist |
Color Came With Yumos |
Yumo? |
Unilever |
PHD |
Turkey |
Omnichannel Marketing |
Smarties Turkey |
Finalist |
Love Star |
Cornetto |
Unilever |
STANDBY |
Turkey |
Social Messaging / Chat Apps / Text Messaging |
Smarties Turkey |
Finalist |
Truth or Dare? |
Cornetto |
Unilever |
STANDBY |
Turkey |
Gaming, Gamification & E-Sports |
Smarties Turkey |
Finalist |
Social Experiment Video |
Domestos |
Unilever |
Sobraz |
Turkey |
Social Impact Marketing |
Smarties Turkey |
Silver |
World Ice Cream Day |
Algida |
Unilever |
Pixiu Digital |
Turkey |
Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Instant Impact / Promotion, Personalisation |
Smarties Turkey |
Bronze (2), Finalist (2) |
Generative AI Based Solidarity Monument |
Elidor |
Unilever |
RealWorks |
Turkey |
Brand Experience, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Creator / Influencer / Celebrity Marketing, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing, Social Impact Marketing, Brand Purpose / A |
Smarties Turkey |
Gold (3), Silver, Finalist (5) |
F?sssT?k |
AXE |
Unilever |
MullenLowe |
Turkey |
Creator / Influencer / Celebrity Marketing, Social Media Marketing, Brand Experience, Brand Experience, Short or Long Form Video |
Smarties Turkey |
Silver (2), Finalist (3) |
Gold Selection Golden Hour |
Carte D'Or |
Unilever |
Pixiu Digital |
Turkey |
Social / Influencer Commerce, Live (Streaming) E-commerce |
Smarties Turkey |
Silver, Finalist |
Heart Warming Outdoor |
Knorr |
Unilever |
MullenLowe |
Turkey |
Experimental / Innovation Technology, Brand Experience |
Smarties Turkey |
Bronze, Finalist |
Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach |
Unilever |
Unilever |
PHD |
Turkey |
Instant Impact / Promotion, Integrated Ecommerce Innovation, Performance Marketing, Social / Influencer Commerce |
Smarties Turkey |
Silver, Bronze (2), Finalist |
Maximum Hygiene In Kitchen |
Domestos |
Unilever |
MullenLowe |
Turkey |
Short or Long Form Video |
Smarties Turkey |
Finalist |
Influencer Marketing Focused on Audience |
Magnum |
Unilever |
Humanz |
Turkey |
Social / Influencer Commerce, Data Insights / Contextual Marketing |
Smarties Turkey |
Bronze, Finalist |
Dirt For Good |
OMO |
Unilever |
Sobraz |
Turkey |
Brand Purpose / Activism, Social Impact Marketing |
Smarties Turkey |
Bronze, Finalist |
Pleasure is always on |
Magnum |
Unilever |
Golin |
Turkey |
Short or Long Form Video |
Smarties Turkey |
Finalist |
Real-Time Targeting with Dynamic Creatives |
Algida |
Unilever |
PHD |
Turkey |
Data Insights / Contextual Marketing, Performance Marketing |
Smarties Turkey |
Gold, Finalist |
Re-Launch Campaign |
Rexona |
Unilever |
PunchBBDO |
Turkey |
Omnichannel Marketing, Omnichannel Marketing |
Smarties Turkey |
Finalist (2) |
Scoring Big with Nogger: Innovate with Futboll Occasion in e-commerce to win |
Nogger |
Unilever |
PHD |
Turkey |
Integrated Ecommerce Innovation |
Smarties Turkey |
Silver |
Signal x Smiles are Beautiful in Every Way with the Weblink Technology Used for the First Time. |
Signal |
Unilever |
PHD |
Turkey |
Real Time Marketing |
Smarties Turkey |
Gold |
We Have a Promise To Schools Until The Last Drop |
Domestos |
Unilever |
Zon Project Management |
Turkey |
Brand Purpose / Activism, Product and / or Service Launch |
Smarties Turkey |
Bronze, Finalist |
The Grillmasters Are Hitting the Field |
Cif |
Unilever |
Turkey |
Real Time Marketing, Small Budget, Big Impact, Social / Influencer Commerce, Social Media Marketing |
Smarties Turkey |
Silver (3), Finalist |
|
1st Party Data Efficiency |
Unilever |
Unilever |
PHD |
Turkey |
Data Insights / Contextual Marketing |
Smarties Turkey |
Bronze |
Up in to Clouds Shower Experience |
Dove |
Unilever |
RealWorks |
Turkey |
Product and / or Service Launch |
Smarties Turkey |
Bronze |
We Have Our Own Way |
Algida |
Unilever |
PHD |
Turkey |
Cross Digital Media Marketing |
Smarties Turkey |
Finalist |
WHO WOULD THROW AWAY A BRAND NEW SLIDE? |
OMO |
Unilever |
RealWorks |
Turkey |
Cross Digital Media Marketing, Spatial / AR / VR / NFT / Metaverse Tech |
Smarties Turkey |
Bronze, Finalist |
There is No Better |
Yumo? |
Unilever |
Wunderman Thompson |
Turkey |
Turkey Best in Show, Brand Experience, Omnichannel Marketing, Personalisation, Brand Experience, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Real Time Marketing, Creator / Influencer / Celebrity Marketing |
Smarties Turkey |
Gold (4), Bronze, Finalist (3) |
Generative AI Based Solidarity Monument |
Elidor |
Unilever |
Boomads |
Turkey |
Brand Experience, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Creator / Influencer / Celebrity Marketing, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing, Social Impact Marketing, Brand Purpose / A |
Smarties Turkey |
Gold (3), Silver, Finalist (5) |
Gold Selection Golden Hour |
Carte D'Or |
Unilever |
Pixiu Digital |
Turkey |
Social / Influencer Commerce, Live (Streaming) E-commerce |
Smarties Turkey |
Silver, Finalist |
Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach |
Unilever |
Unilever |
Hepsiburada |
Turkey |
Instant Impact / Promotion, Integrated Ecommerce Innovation, Performance Marketing, Social / Influencer Commerce |
Smarties Turkey |
Silver, Bronze (2), Finalist |
We Have a Promise To Schools Until The Last Drop |
Domestos |
Unilever |
MullenLowe |
Turkey |
Brand Purpose / Activism, Product and / or Service Launch |
Smarties Turkey |
Bronze, Finalist |
There is No Better |
Yumo? |
Unilever |
Boomads |
Turkey |
Turkey Best in Show, Brand Experience, Omnichannel Marketing, Personalisation, Brand Experience, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Real Time Marketing, Creator / Influencer / Celebrity Marketing |
Smarties Turkey |
Gold (4), Bronze, Finalist (3) |
Generative AI Based Solidarity Monument |
Elidor |
Unilever |
PHD |
Turkey |
Brand Experience, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Creator / Influencer / Celebrity Marketing, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing, Social Impact Marketing, Brand Purpose / A |
Smarties Turkey |
Gold (3), Silver, Finalist (5) |