MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Advertisers - Turkey 2023

Unilever


Overall Rank: 1
Points: 1288.4
Awards Won: 63
Finalist(s) Achieved: 61

Best in Show(s) Won: 0
Gold(s) Won: 19
Silver(s) Won: 21
Bronze(s) Won: 23
Region: Turkey

Campaigns and Awards 2023

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

#rootcareforhairloss

Clear

Unilever

MullenLowe

Turkey

Product and / or Service Launch, Social Media Marketing

Smarties Turkey

Finalist (2)

#CleanWhenBeautiful - The Goodness of Cleanliness

Cif

Unilever

Zon Project Management

Turkey

Sustainability, Brand Purpose / Activism, Social Impact Marketing

Smarties Turkey

Bronze, Finalist (2)

Win With Algida Promo

Algida

Unilever

PHD

Turkey

Instant Impact / Promotion, Performance Marketing, Product and / or Service Launch

Smarties Turkey

Finalist (3)

AXE Would Suit Him the Best

AXE

Unilever

MullenLowe

Turkey

Data Insights / Contextual Marketing, Instant Impact / Promotion

Smarties Turkey

Silver (2)

Axe X Murda Klip

AXE

Unilever

PHD

Turkey

Cross Digital Media Marketing

Smarties Turkey

Bronze

Be fearless

Clear

Unilever

MullenLowe

Turkey

Social Impact Marketing, Product and / or Service Launch, Diversity & Inclusion

Smarties Turkey

Silver (2), Bronze

Beautiful in Everyway

Dove

Unilever

MullenLowe

Turkey

Short or Long Form Video, Product and / or Service Launch, Brand Experience

Smarties Turkey

Silver, Bronze, Finalist

Beautiful When Clean Project

Cif

Unilever

Sobraz

Turkey

Brand Purpose / Activism

Smarties Turkey

Finalist

Beyond Dreams

Magnum

Unilever

MullenLowe

Turkey

Instant Impact / Promotion, Short or Long Form Video

Smarties Turkey

Finalist (2)

Boom Boom Gold

Algida

Unilever

STANDBY

Turkey

Brand Experience, Omnichannel Marketing

Smarties Turkey

Silver, Finalist

Bringing Home Care Audience to TikTok: #CleanTok

Cif

Unilever

PHD

Turkey

Social Media Marketing, Creator / Influencer / Celebrity Marketing

Smarties Turkey

Bronze, Finalist

Cream Spray Ultra Degreaser Lemon

Cif

Unilever

MullenLowe

Turkey

Product and / or Service Launch

Smarties Turkey

Finalist

Mackolik App Hack

Cif

Unilever

PHD

Turkey

Real Time Marketing

Smarties Turkey

Bronze

Clear Twitch

Clear

Unilever

PHD

Turkey

Gaming, Gamification & E-Sports

Smarties Turkey

Bronze

Co-Branding Partnership Magic: Magnum Mini's Omni Success

Magnum

Unilever

PHD

Turkey

Co-branded Marketing, O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Turkey

Silver, Finalist

Color Came With Yumos

Yumo?

Unilever

PHD

Turkey

Omnichannel Marketing

Smarties Turkey

Finalist

Love Star

Cornetto

Unilever

STANDBY

Turkey

Social Messaging / Chat Apps / Text Messaging

Smarties Turkey

Finalist

Truth or Dare?

Cornetto

Unilever

STANDBY

Turkey

Gaming, Gamification & E-Sports

Smarties Turkey

Finalist

Social Experiment Video

Domestos

Unilever

Sobraz

Turkey

Social Impact Marketing

Smarties Turkey

Silver

World Ice Cream Day

Algida

Unilever

Pixiu Digital

Turkey

Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Instant Impact / Promotion, Personalisation

Smarties Turkey

Bronze (2), Finalist (2)

Generative AI Based Solidarity Monument

Elidor

Unilever

RealWorks

Turkey

Brand Experience, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Creator / Influencer / Celebrity Marketing, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing, Social Impact Marketing, Brand Purpose / A

Smarties Turkey

Gold (3), Silver, Finalist (5)

F?sssT?k

AXE

Unilever

MullenLowe

Turkey

Creator / Influencer / Celebrity Marketing, Social Media Marketing, Brand Experience, Brand Experience, Short or Long Form Video

Smarties Turkey

Silver (2), Finalist (3)

Gold Selection Golden Hour

Carte D'Or

Unilever

Pixiu Digital

Turkey

Social / Influencer Commerce, Live (Streaming) E-commerce

Smarties Turkey

Silver, Finalist

Heart Warming Outdoor

Knorr

Unilever

MullenLowe

Turkey

Experimental / Innovation Technology, Brand Experience

Smarties Turkey

Bronze, Finalist

Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach

Unilever

Unilever

PHD

Turkey

Instant Impact / Promotion, Integrated Ecommerce Innovation, Performance Marketing, Social / Influencer Commerce

Smarties Turkey

Silver, Bronze (2), Finalist

Maximum Hygiene In Kitchen

Domestos

Unilever

MullenLowe

Turkey

Short or Long Form Video

Smarties Turkey

Finalist

Influencer Marketing Focused on Audience

Magnum

Unilever

Humanz

Turkey

Social / Influencer Commerce, Data Insights / Contextual Marketing

Smarties Turkey

Bronze, Finalist

Dirt For Good

OMO

Unilever

Sobraz

Turkey

Brand Purpose / Activism, Social Impact Marketing

Smarties Turkey

Bronze, Finalist

Pleasure is always on

Magnum

Unilever

Golin

Turkey

Short or Long Form Video

Smarties Turkey

Finalist

Real-Time Targeting with Dynamic Creatives

Algida

Unilever

PHD

Turkey

Data Insights / Contextual Marketing, Performance Marketing

Smarties Turkey

Gold, Finalist

Re-Launch Campaign

Rexona

Unilever

PunchBBDO

Turkey

Omnichannel Marketing, Omnichannel Marketing

Smarties Turkey

Finalist (2)

Scoring Big with Nogger: Innovate with Futboll Occasion in e-commerce to win

Nogger

Unilever

PHD

Turkey

Integrated Ecommerce Innovation

Smarties Turkey

Silver

Signal x Smiles are Beautiful in Every Way with the Weblink Technology Used for the First Time.

Signal

Unilever

PHD

Turkey

Real Time Marketing

Smarties Turkey

Gold

We Have a Promise To Schools Until The Last Drop

Domestos

Unilever

Zon Project Management

Turkey

Brand Purpose / Activism, Product and / or Service Launch

Smarties Turkey

Bronze, Finalist

The Grillmasters Are Hitting the Field

Cif

Unilever


Turkey

Real Time Marketing, Small Budget, Big Impact, Social / Influencer Commerce, Social Media Marketing

Smarties Turkey

Silver (3), Finalist

1st Party Data Efficiency

Unilever

Unilever

PHD

Turkey

Data Insights / Contextual Marketing

Smarties Turkey

Bronze

Up in to Clouds Shower Experience

Dove

Unilever

RealWorks

Turkey

Product and / or Service Launch

Smarties Turkey

Bronze

We Have Our Own Way

Algida

Unilever

PHD

Turkey

Cross Digital Media Marketing

Smarties Turkey

Finalist

WHO WOULD THROW AWAY A BRAND NEW SLIDE?

OMO

Unilever

RealWorks

Turkey

Cross Digital Media Marketing, Spatial / AR / VR / NFT / Metaverse Tech

Smarties Turkey

Bronze, Finalist

There is No Better

Yumo?

Unilever

Wunderman Thompson

Turkey

Turkey Best in Show, Brand Experience, Omnichannel Marketing, Personalisation, Brand Experience, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Real Time Marketing, Creator / Influencer / Celebrity Marketing

Smarties Turkey

Gold (4), Bronze, Finalist (3)

Generative AI Based Solidarity Monument

Elidor

Unilever

Boomads

Turkey

Brand Experience, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Creator / Influencer / Celebrity Marketing, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing, Social Impact Marketing, Brand Purpose / A

Smarties Turkey

Gold (3), Silver, Finalist (5)

Gold Selection Golden Hour

Carte D'Or

Unilever

Pixiu Digital

Turkey

Social / Influencer Commerce, Live (Streaming) E-commerce

Smarties Turkey

Silver, Finalist

Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach

Unilever

Unilever

Hepsiburada

Turkey

Instant Impact / Promotion, Integrated Ecommerce Innovation, Performance Marketing, Social / Influencer Commerce

Smarties Turkey

Silver, Bronze (2), Finalist

We Have a Promise To Schools Until The Last Drop

Domestos

Unilever

MullenLowe

Turkey

Brand Purpose / Activism, Product and / or Service Launch

Smarties Turkey

Bronze, Finalist

There is No Better

Yumo?

Unilever

Boomads

Turkey

Turkey Best in Show, Brand Experience, Omnichannel Marketing, Personalisation, Brand Experience, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Real Time Marketing, Creator / Influencer / Celebrity Marketing

Smarties Turkey

Gold (4), Bronze, Finalist (3)

Generative AI Based Solidarity Monument

Elidor

Unilever

PHD

Turkey

Brand Experience, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Creator / Influencer / Celebrity Marketing, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing, Social Impact Marketing, Brand Purpose / A

Smarties Turkey

Gold (3), Silver, Finalist (5)