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Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Advertisers - APAC 2020

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RankAdvertiserRegionPoints
1 Unilever APAC 514.6
2 Nestlé APAC 402.3
3 Alphabet APAC 193.9
4 PepsiCo APAC 178.0
5 Coca-Cola Company, The APAC 159.7
6 Perfetti Van Melle APAC 132.3
7 Biti's APAC 130.2
8 McDonald's APAC 118.2
9 VNG Corporation APAC 106.8
10 Heineken APAC 104.2
11 Nike APAC 100.0
12 Viettel APAC 94.9
13 Aditya Birla Capital APAC 84.6
14 Spotify APAC 83.3
15 Kia Motors APAC 80.6
16 Bayer Group APAC 70.3
17 Vingroup APAC 69.1
18 Marico APAC 67.8
19 Diageo APAC 66.1
20 DTAC APAC 65.7
21 Mondelez International APAC 64.8
22 Beiersdorf APAC 59.0
23 UnionBank APAC 57.5
24 FrieslandCampina APAC 54.4
25 Beijing Xiaoju Technology APAC 52.5
26 Reckitt Benckiser APAC 51.4
27 Mumbai Police / Punjab Police APAC 50.5
28 Asian Paints APAC 48.4
29 Procter & Gamble APAC 48.3
30 LVMH APAC 46.3
31 BRI APAC 44.3
32 Tiki APAC 44.1
33 Intel Corporation APAC 42.4
34 Ooredoo APAC 41.7
35 BP APAC 41.6
36 Games24x7 APAC 40.3
36 Netflix APAC 40.3
36 Zivame APAC 40.3
39 BKPM APAC 40.2
40 Grab APAC 40.1
40 Jollibee Foods Corporation APAC 40.1
40 Viet Thai International Joint Stock Company APAC 40.1
43 Softlogic Holdings APAC 39.4
44 HDFC Bank APAC 36.3
45 ITC APAC 32.2
45 UHA Mikakuto APAC 32.2
47 L'Oréal APAC 30.0
48 Salim Group APAC 28.5
49 Marks & Spencer APAC 28.2
49 MySchoolReviews.com APAC 28.2
51 Mastercard APAC 26.3
51 TCP Group APAC 26.3
51 Volkswagen Group APAC 26.3
54 Axis Bank APAC 24.2
54 Bridgestone Corporation APAC 24.2
54 Estée Lauder Companies APAC 24.2
57 Indofood APAC 24.1
58 Generali APAC 24.0
58 Zalo APAC 24.0
60 Kotak Mahindra Bank APAC 20.2
61 Assa Abloy APAC 17.5
62 Tata Group APAC 16.8
63 Axiata APAC 16.5
64 Bank Mandiri APAC 16.1
64 ByteDance APAC 16.1
64 Eicher Motors APAC 16.1
64 Fonterra Co-operative Group APAC 16.1
64 Indonesia Indah Foundation APAC 16.1
64 MakeMyTrip APAC 16.1
64 Max Financial Services APAC 16.1
64 Reliance Vision Express APAC 16.1
64 The Hershey Company APAC 16.1
64 United Breweries Group APAC 16.1
74 Hisamitsu APAC 16.0
75 Etika Strategi APAC 13.1
76 Restaurant Brands International APAC 12.4
77 PT Sampoerna Indonesia Sembilan APAC 12.1
77 Rodamas Group APAC 12.1
79 Abbott APAC 12.0
80 Marriott International APAC 8.8
80 Paramount Pictures APAC 8.8
80 Provincial Electricity Authority APAC 8.8
80 Universal Pictures APAC 8.8
84 Apple APAC 8.4
85 Dunzo APAC 8.1
85 Nikon APAC 8.1
85 Zomato APAC 8.1
88 Anheuser-Busch InBev APAC 8.0
88 Emtek Group APAC 8.0
88 Novaland APAC 8.0
91 WOW Holiday APAC 5.0
92 Danone APAC 4.4
92 Wings APAC 4.4
94 Acecook APAC 4.0
94 Bumble APAC 4.0
94 Citigroup APAC 4.0
94 Dompet Dhuafa APAC 4.0
94 Kao Corporation APAC 4.0
94 Matahari Department Store APAC 4.0
94 MG Motor APAC 4.0
94 Otsuka Group APAC 4.0
94 PT Trinusa Travelindo APAC 4.0
94 Red Bull APAC 4.0
94 Standard Life Aberdeen APAC 4.0
94 The Times Group APAC 4.0
94 Total S.A. APAC 4.0
94 Unacademy APAC 4.0
94 Western Digital APAC 4.0