As AI plays an increasingly pivotal role in marketing, from automating internal processes to powering conversations to uncovering insights about consumers, are brands maximizing what AI can do to boost the effectiveness of their campaign creative? Join IBM's Jamie Molnar, Product Marketing, AI & Emerging Tech and Laura Jensen, Director, Digital Partnerships at Initiative as they explore the connections among AI, creative and ROI to help brands deploy more effective ad campaigns.
Strategic Rebrand Embraces Nativex as Global Advertising Agency; Nativex To Provide Transparent, Omnichannel Buying Solution Through Its New Nativex Trading Desk.
Addressing the existing absence of ad delivery verification tools for the OOH space, foodpanda will benefit from increased end-to-end visibility of campaign performance
Strategic Rebrand Embraces Nativex as Global Advertising Agency; Nativex To Provide A Transparent, Omnichannel Buying Solution Through Its New Nativex Trading Desk.
Everybody talks about the weather, but nobody does anything about it." Charles Dudley Warner had it right ... until now. Weather is perhaps the single largest external swing factor in business performance – responsible for nearly half a trillion dollars in economic impact in the U.S. alone each year. Weather has been proven to affect emotion, behavior, and purchase habits, along with having impacts on supply chain, pricing, product assortment, and even staffing.
