Kay Vizon
Media Director, Kroger, MMA Media & Data Board Chair
Jason Chebib
VP, Consumer Planning, Diageo
Edward Drake
Senior Vice President Marketing Data Strategy; Analytics, Modeling & Insights, Bank of America
Neil Hoyne
Chief Measurement Strategist, Google
This debate will include marketer panelists, each in support of one of the presented marketing growth frameworks. The marketers will debate via a live, in-person or virtual session, discussing the merits and disadvantages of each framework. The marketers will provide case study or anecdotal examples, helping to reveal considerations in choosing a model to best fits any given business.
