Meghna Apparao
Director, E-Commerce & Retail, India, Meta
Pawan Sarda
Chief Growth Officer, The House of Abhinandan Lodha
Prabhvir Sahmey
Senior Director, Samsung Ads, India & South East Asia
Ratnesh Mehra
Director, CX Strategy, Oracle
Namrata Balwani
MMA India MarTech Advisor; Digital Customer Experience Consultant
The session deep dives into the role of personalization in enhancing the ROI for the retail and eCommerce industry and provides a roadmap for improving their personalization efforts across ever-changing customer journey leading to higher revenues and ROI.
Key highlights:
- Current turbulent environment has disrupted the way people buy products & services
- Consumer behavior has become even more volatile, and they expect a deeper level of connection
- Growth momentum in Digital retail and ecommerce hasn’t come without its own challenges
- ROI has never been more important than now to ensure that each marketing dollar is spent effectively
- Personalization of the offering leading to enhanced experience can be the key for marketers
Who Should Attend:
- Chief Marketing Officers
- VP/AVP - Marketing/Digital
- Sr. Marketing Manager
- Digital Marketing Manager
- CIO/CTO