[India] Unlock Higher ROI in Retail & Ecommerce with Personalization | MMA / Marketing + Media Alliance

[India] Unlock Higher ROI in Retail & Ecommerce with Personalization

Dec 9, 2020 APAC
Webinar Partner:
Meghna Apparao Meghna Apparao Director, E-Commerce & Retail, India, Meta
 Pawan Sarda Pawan Sarda Chief Growth Officer, The House of Abhinandan Lodha
Prabhvir Sahmey Prabhvir Sahmey Senior Director, Samsung Ads, India & South East Asia
Ratnesh Mehra Ratnesh Mehra Director, CX Strategy, Oracle
Namrata Balwani Namrata Balwani MMA India MarTech Advisor; Digital Customer Experience Consultant

The session deep dives into the role of personalization in enhancing the ROI for the retail and eCommerce industry and provides a roadmap for improving their personalization efforts across ever-changing customer journey leading to higher revenues and ROI.​

Key highlights:

  • Current turbulent environment has disrupted the way people buy products & services
  • Consumer behavior has become even more volatile, and they expect a deeper level of connection
  • Growth momentum in Digital retail and ecommerce hasn’t come without its own challenges
  • ROI has never been more important than now to ensure that each marketing dollar is spent effectively
  • Personalization of the offering leading to enhanced experience can be the key for marketers 

Who Should Attend:

  • Chief Marketing Officers
  • VP/AVP - Marketing/Digital
  • Sr. Marketing Manager
  • Digital Marketing Manager
  • CIO/CTO​