An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Research revealing a new marketing growth strategy, outperforming traditional reach-based marketing plans by more than 50% on return on ad spend (ROAS).
The marketing industry has never agreed on a measurement standard. MMA Global brings together industry experts to debate the most pertinent topics around what great marketing measurement looks like.
This year's report reveals a dynamic shift in the marketing and measurement landscape, marked by the proliferation of new media, economic environment, and the advent of AI.
