mobile advertising

Programmatic advertising: Answering your questions

Mobile media consumption has increased by 600% over the last four years with consumers now spending roughly 1 hour and 49 minutes each day enjoying mobile content. So the question still remains, why, according to Forrester research, do a surprising 67% of marketers not know about automated buying technology, understand how it works, or need to learn more about how to apply it to campaigns.

In days gone by, sports fans used to be glued to their television sets as their fingernails were reduced to dust and their favourite players collided during televised, high profile sporting tournaments like the World Cup. All that has changed, however, and today they are spending as much time looking at mobile devices as they are watching the game. The use of mobile devices as a ‘second screen’ has already taken off, as these statistics from 2012 demonstrate.