In InMarket’s Q1 2023 Coffee & Snack Shop Fidelity Index report, you’ll find powerful data on the Q1 productivity at major chains including Starbucks, Cinnabon, Dunkin’ and more. 

Download the report and unlock insights including:

• Which Coffee & Snack Shop chain had the highest Fidelity Index score in the first quarter
• How coffee & snack shop brands are leaning into trends like health & wellness to engage key consumers
• What GeoType audiences over-index at Cinnabon, Starbucks, and Baskin’ Robbins
• And more!

Find these insights, and more in the report.

InMarket’s Q1 2023 Big-Box Fidelity Index InSights report analyzes the quarterly productivity and efficiency of major big-box brands like Walmart, Costco, Meijer and more. 

Download the report and unlock key findings including:

• How Walmart, Costco, and Target ranked on the Q1 2023 Fidelity Index
• What GeoTypes over-index at the largest big-box retailers
• What strategies big-box retailers can adopt to drive stronger shopper loyalty
• And more!

Unlock the data, and recommendations for how brands can improve productivity and loyalty, now!

Over the past two decades, Analytic Partners has collected a vast quantity of marketing intelligence across industries and countries. This intelligence lives and breathes in ROI Genome. ROI Genome has been an evolving endeavor that goes beyond traditional “you are here” benchmarking to understand and quantify the drivers of ROI and performance at a fundamental level to establish principles and truths for success.

In our latest Flash Report, we explain how holistic measurement in the form of Commercial Analytics can help capture the true impact of marketing on sales and ROI, and better inform your spend strategy. 

As a marketing leader, you know that accurate marketing metrics are essential for making informed decisions. However, siloed metrics like return on ad spend (ROAS) can be misleading, causing brands to lose up to 35 cents for every $1 spent on marketing optimization. To assist you in overcoming this challenge, we've crafted a report, which explores the limitations of siloed metrics.

Within this report you'll discover:

InMarket’s Q1 2023 QSR Fidelity Index InSights report looks at the quarterly productivity at QSR chains like Chick-fil-A, McDonald’s, and Wendy’s to better understand their ability to attract diners to their locations. 

Download the report to access powerful insights including: 

• How Sonic, Wendy’s, and Subway scored on the Q1 2023 Fidelity Index
• How tactics like value menus and celebrity partnerships likely contributed to stronger Fidelity Index scores
• What GeoType audience segments over-indexed at the top QSR chains
• And more!

In an era of increasing competition, inflationary pressures, and rapidly changing consumer behaviors, grocery marketers are challenged to attract new customers, strengthen existing shopper loyalty, and drive brand growth. 

InMarket’s Q1 2023 Grocery Fidelity Index looks at the quarterly productivity of grocery chains including H-E-B, Publix, Whole Foods Market, and more to better understand grocery chains’ ability to attract and retain shoppers during this period. 

Download the report now to access key insights and learn how to best maximize your grocery marketing strategy in the months ahead.

Just released: InMarket’s latest InSights report, the 2022 Coffee & Snack Shops Fidelity Index. 

InMarket analyzed the productivity of national coffee & snack shops to evaluate their ability to drive location efficiency and diner loyalty. Download the report and uncover key insights, including:

• The quarterly Fidelity Index score for chains like Tim Horton’s, Dunkin’, and Jamba Juice
• The 2022 New Restaurant Fidelity Index score for chains, which looks at the productivity of new locations opened in 2022
• What GeoTypes over-index at Starbucks, Cinnabon, and Auntie Anne’s

And more!

Download the report now!

Are you looking forward to the arrival of fall weather: cooler temperatures, changing leaves, and all things pumpkin? You're not alone. A recent survey by IBM Watson Advertising shows that 69% of consumers say they feel happy or relieved when fall weather first appears in the forecast. When fall weather does arrive, they say they will make distinct changes to their behaviors, and purchases.

Learn more about what a fashionably late fall season means for your business and what you can expect from consumers in the IBM Watson Advertising Fall Outlook.