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X-WR-CALNAME;VALUE=TEXT:MMA Global Events
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TZID:America/New_York
BEGIN:STANDARD
DTSTART:20261101T020000
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
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BEGIN:DAYLIGHT
DTSTART:20260308T020000
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BEGIN:VEVENT
UID:calendar.47412.field_date.0@mmaglobal.com
DTSTAMP:20260722T170018Z
CREATED:20250728T025946Z
DESCRIPTION:The Proven Future of Marketing Growth:  What’s Proven\, by the 
 CMOs Who Proved It.\nAll CMO events deal in opinion. The MMA CMO + CEO Sum
 mit deals in proof.\nFor more than a decade\, the Marketing + Media Allian
 ce – a non-profit industry body with no commercial stake in the outcomes –
  has been running multi-year\, multi-brand experiments through our Think T
 anks and Labs to validate what actually works. This July\, the CMOs who ra
 n that work come together in Santa Barbara – peer to peer\, closed-door\, 
 no press – to share what’s proven and move the industry forward together.
 \nEvent
DTSTART;VALUE=DATE:20260719
DTEND;VALUE=DATE:20260722
LAST-MODIFIED:20260720T170457Z
LOCATION:The Ritz-Carlton Bacara\, 8301 Hollister Ave\, Santa Barbara\, CA 
 93117
SUMMARY:MMA CMO + CEO Summit 2026
URL;TYPE=URI:https://mmaglobal.com/cmosummit2026
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