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Global

Choosing the right AI vendor is one of the most consequential decisions a marketing team can make. This comprehensive evaluation template, developed by MMA Global’s AI Leadership Think Tank (ALTT), provides a structured framework for assessing AI technology vendors across 13 critical dimensions — from business alignment and technical capabilities to responsible AI practices and procurement readiness. Download it and make it your own.
Released: 
February, 2026
Region: 

MMA SMARTIES AWARDS

Celebrating Innovation and Creative Effectiveness

The only innovation award that recognizes leaders, brands, agencies, and platforms using technology to drive new approaches in modern marketing. An annual competition that honors innovation and creative effectiveness with real business impact.

Released: 
May, 2025
Region: 

CX as a Brand Builder: How to Connect Customer Experience to Brand Growth

Jun 5, 2025 · Global

Achieving sustained growth requires more than just transactional customer interactions. This MMA Global webinar, in partnership with Kantar, will explore the critical role of customer experience (CX) in building strong brands and driving tangible business. We will address the challenges marketers face in effectively connecting experience to brand growth and consistently measuring the impact of various touchpoints.

Chevrolet

Buick

Brand Safety & MarTech (BSMT) 2025 Industry Report serves as a pivotal vital guide for marketers and advertisers to navigate the dynamic digital landscape, which focuses intently on the operational backbone of advanced marketing and advertising, emphasizing the paramount importance of brand integrity and technological efficiency, enabling organizations to remain agile with forward-looking strategies that drive business growth.

Released: 
June, 2025
Region: 

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