Global

From the CEO’s Desk: Creating A Trusted and Transparent Advertising Landscape

December 5, 2024

Amit Relan, CEO & Co-Founder - mFilterit

Mimeda Medya Platform A.S.

SC Johnson

Speaker Presentations

Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.

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[PRESS RELEASE] Data-Driven Future: Lessons from MMA’s LinkedIn Café on AI Readiness and CX Transformation

November 27, 2024

As organizations across industries navigate the growing impact of AI, the importance of data readiness has become indisputable.

Hidden Treasures of Measuring Brand: Illuminating how Advertising Affects Long-Term Growth

Feb 12, 2025 · Global

This webinar will tackle the ongoing debate between brand-building and performance-driven marketing, focusing on the attribution and measurement challenges that marketers face today. Learn how innovative metrics, tools, and data integration techniques can quantify the impact of brand on long-term growth. With practical advice and a roadmap for implementation, this webinar is tailored for analytics, media, and brand professionals looking to improve their measurement frameworks and make smarter allocation decisions.

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AI Agents in Marketing: Navigating Hype, Risk, and Opportunity

Dec 12, 2024 · Global

As marketing enters a transformative phase with AI agents advancing from copilots to autonomous teams, join MMA Global’s Responsible AI Innovation Lab for an executive-level exploration of this pivotal shift. While vendors promise full autonomy, less than 1% of enterprises are successfully deploying AI agents today. This webinar cuts through the hype to provide practical guidance on responsible implementation.

Alec Foster, RAIL’s lead and MMA’s Responsible AI Lead, will decode:

Understanding the Current State

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Data

Retail Media 2.0 - Moving Up The Funnel

Retail media plays a crucial role across the consumer journey, making it an essential touchpoint for brands to drive both awareness and conversion. In the era of Retail Media 2.0, the focus has shifted from a narrow emphasis on search-driven e-commerce to a more holistic, full-funnel approach that leverages the wealth of first-party shopping and streaming signals to power impactful advertising solutions.

Released:

November, 2024

Education Section:

Best Practices, Guidelines, Research, Trends Reports

Region:

APAC, India, Global

Keywords:

2024

POSSIBLE 2026

April 27-29, 2026 / Fontainebleau, Miami

CX / Customer Experience

Marketing Growth

ROI

MMA Indonesia Modern Marketing Reckoner 2024 Report

The Modern Marketing Reckoner 2024 Report is a comprehensive resource to empower industry leaders with forward-looking strategies and scalable business solutions for 2025, leveraging new technologies and adapting to evolving consumer trends to reach ultimate business goals. By embracing the strategies and recommendations outlined in this report, companies can set themselves apart in a competitive market and lead with vision and agility.