Created to get your brand in front of the right customer!

Mimeda is Turkey's first retail media company founded by Migros. It is the only platform that establishes retail media, the world's fastest growing media trend, for many retailers in Turkey and brings them together with valuable advertisers.

What is retail media? Retail media is a type of media that focuses on showing customers the right advertisement at the time of purchase. All retailers in the world integrate their stores, online shopping sites, and content opportunities with retail data to present them to advertisers. The biggest feature that distinguishes retail media from other types of media is that most media channels are integrated with retail purchasing data.