Global | Page 36 | MMA / Marketing + Media Alliance

Global

Event
April 27-29, 2026 | Miami Beach, Florida

3. Action – The Ultimate Guide to Interactive Mobile Video Ads

Jan 30, 2025 · Global

The MMA Academy Mobile Expert Certificate Program

3. Action – The Ultimate Guide to Interactive Mobile Video Ads
Master interactive mobile video ads to drive brand growth and engagement.
Speaker: Greg Wester, SVP Marketing, Digital Turbine
Date: 30 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC

2. Consideration – Cooperative Moments and the Attention They Harness

Jan 23, 2025 · Global

The MMA Academy Mobile Expert Certificate Program

2. Consideration – Cooperative Moments and the Attention They Harness
Explore the power of cooperative moments and attention metrics for impactful advertising.
Speaker: Joelle Atallah, Sales Partner of Digital Turbine, MENA
Date: 23 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC

1. Awareness – The Opportunity and Necessity of Using Mobile Games in Your Media Mix

Jan 16, 2025 · Global

The MMA Academy Mobile Expert Certificate Program

1. Awareness – The Opportunity and Necessity of Using Mobile Games in Your Media Mix
Learn about the opportunity and necessity of using mobile games in your media mix.
Speaker: Yeşim Şahin Utku, Channel Partners Manager, Digital Turbine
Date: 16 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC

The MMA Academy Mobile Expert Certificate Program

Research
Boosting Advertising Effectiveness Using AI-Driven Personalization
February 24, 2026 | New York City
Director - India Consumer Experience, AMEA Media
Mondelez South Asia
Anjali Madan, Director Consumer Experience and Ecommerce - Mondelez South Asia
 
For the past 4-5 years, I've been actively involved in various MMA councils, including Voice & Audio, Data & Martech, and AI. MMA consistently sets the industry standard with its cutting-edge white papers and insightful sessions.  
 
These councils are a treasure trove of knowledge, bringing together top experts from media, tech, and marketing. MMA's events cover a wide range of topics, from foundational concepts to advanced strategies, ensuring that marketers stay ahead of the curve. 
 
The MMA Awards are truly exceptional, recognizing the best-in-class work in the industry. The rigorous evaluation process guarantees fair and deserving winners. I'm proud to be part of MMA and value the contributions it makes to both my personal and professional growth. 

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