Global

Mediaplus House of Communication

LiveRamp

Platformance Mena Marketing Management LLC

Bilyoner Interaktif Hizmetler A:S

Making the Most of Your MMA Global Benefits

Mar 5, 2025 · Global

Are you new to MMA Global membership, considering membership, or a longtime member wanting to maximize the value of your membership?

Then join Stephen Wellman, Vice President of Membership, on March 5, 2025, from 12:00 PM - 12:30 PM ET. He will present an overview of MMA Global’s member benefits, share best practices for engagement, and answer your questions live.

MMA Global is more than just a trade association; we are a community of over 800 member companies worldwide, working together to shape the future of marketing.

Watch Now

Report : Consumer Behaviour Using Connected TV

Xapads recently launched a CTV report in collaboration with YouGov. This CTV report, backed by extensive research and data analysis, offers marketers valuable insights into viewer preferences, habits, and expectations during key occasions like Ramadan and beyond.

Highlighting trends in CTV consumption equips brands with the tools to refine their advertising strategies for enhanced reach and engagement. The findings of this CTV report have been derived from a detailed survey conducted by YouGov, examining the attitudes and behaviors of CTV users.

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

If your company is an MMA member and you need log-in information, please email [email protected].

Consumer Behaviour Using Connected TV Report

Consumer Engagement

Empowering Marketers with Insights into Connected TV Audience Behaviour

January 27, 2025

Xapads recently launched a transformative Connected TV (CTV) report in collaboration with YouGov. It is set to revolutionize how marketers engage with audiences in the rapidly evolving landscape of streaming advertising.

11 Industry Leaders Decode Digital Media’s Future: AI, Retail Media, and 2025 Trends

January 27, 2025

The era of ‘Do It For Me’ will replace ‘Show Me Everything’ as AI simplifies personalization and more - said one of the participating speakers.

Beyond the Logo: Modern Sports Marketing Measurement for Today's Brand Leaders

Feb 5, 2025 · Global

Today’s sports sponsorships are far from the original logo slap. Sponsorship is now a highly effective channel for growing brands through authentic consumer engagement and experiences. Simply put, sponsorship can hit consumers’ passion points unlike any other form of marketing and create new connection points for brands.