A practical guide packed with jury tips, submission strategy, winner inspiration and global credentials - built to help you enter, compete and…
A curated e-learning library of proven AI applications across the marketing lifecycle, built by the Marketing + Media Alliance (MMA) India member…
The MMA SMARTIES Awards is the world’s only global marketing awards program honoring innovation, creativity, and success – highlighting the teams and …
The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the tea…
Advertising across the funnel is one thing. Making it work together is another. This playbook from MMA India, Amazon Ads and WPP Media helps…
The Modern Marketing Reckoner 2026 by Marketing + Media Alliance (MMA) India and WPP Media returns for its 7th edition with a practical playbook…
In a world where women drive 70-80% of consumer purchases, why do so many brands still reduce them to stereotypical, ‘…
"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2024 SMARTIES Awards winners. This booklet features detailed campaign …
Retail media plays a crucial role across the consumer journey, making it an essential touchpoint for brands to drive both awareness and conversion.…
Reach tells you your ad was delivered. It doesn't tell you it was remembered. BEYOND REACH is an industry paper, from MMA India and Publicis…
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