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Agenda

Tuesday, November 11, 2014

Registration and Coffee

Opening and Welcome

Carlos Caceres
Innovation & Business Development Manager
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Colômbia Mobile Market Overview: The latest information on Mobile Market in Colômbia, including an evolution of the trends on Smartphone usage and the trends to measure mobile campaigns effectiveness

James Galpin
Head of Media & Digital, LATAM
Millward Brown

Entrepreneurship Lessons for a More Mobile World

Juan Salcedo
Co-founder
TAPPSI

Coffee Break

Showcasing - Tigo Music

Alejandro Marin
Music & Entertainment Journalist
Jose Luis Galan D.
Head of Tigo Music Latam
Millicom
Daniel Santamaria
Marketing Manager
Deezer – Andean Region

What Do Brands Want in a Mobile ?

Alberto Pardo
Founder & CEO
Adsmovil
Carolina Sandoval Villamil
Media Manager
Mondelez ANCAM
Luisa Fernanda Uribe Peláez
Digital Strategies Manager Andinan Cluster
Avon
Julio Cesar Munive
e-Business Director
Avianca Holdings
David Esteban Reina Neira
Digital Media Specialist
SABMiller - Bavaria

Mobile Media

Alberto Pardo
Founder & CEO
Adsmovil

Lunch

Here Comes Programmatic Mobile! With the integration of cross channel buying, programmatic mobile is really starting to pick up.

John deTar
CEO
Global Data Bank "GDB"

Agencies Panel: Mobile Always

Moderator:
Jose Carlos Garcia Rico
Journalist, communications strategist - Social Media, PR, Digital Strategies
Harol Ruiz
Director
Mobext
Laura M. Aristizabal
Digital Director
AVIANCA – OMD COLOMBIA

Ecommerce Goes Mobile

Fabio Ardila
Head of eCommerce
Casa Editorial El Tiempo
Oscar Jaimes
Director of Innovation
Casa Editorial El Tiempo
Mauricio Gomez Quintero
Marketing Manager - eCommerce
Casa Editorial El Tiempo

Coffee Break

The Mobile Revolution: Experiences, Reality & Future

Hans Christian Boehlke II
CEO
Aldeamo
Manuel Emilio Vazquez Vargas
Marketing Manager ANDEAN
Gemalto

Innovar o morir (Innovate or die)

David Melchor
Co-Founder and CEO
FUNNKE an App Growth Network

Cocktail

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