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  2. MMA Reinado Mobile 2015
  3. Agenda

Agenda

Thursday, June 18, 2015

8:30 AM – 9:00 AM

Registration

9:00 AM – 9:30 AM

Welcome Coffee

9:30 AM – 9:40 AM

Improvisation

9:40 AM – 9:55 AM

MMA Welcome

Jesús Benitez
VP of Expansion
Adsmovil

9:55 AM – 10:25 AM

What Are People Doing with Their Mobile - a Behaviour Analysis

James Galpin
Head of Media & Digital, LATAM
Millward Brown

10:25 AM – 10:45 AM

What Are You Doing to Activate Your Audience?

Miguel Lei
Sales Director of TELECOM LATAM
Gemalto

10:45 AM – 11:15 AM

A Mobile Visión of a CEO

11:15 AM – 11:40 AM

Break

11:40 AM – 11:50 AM

Showcasing Smart Message by Gemalto

11:50 AM – 12:20 PM

Multiscreen + Crosschannel

Carlos Murguía Lopez-Negrete
General Manager Media Bridge SA de CV and Executive Producer
Televisa
Rodrigo Gálvez
Innovación digital
Televisa

12:20 PM – 12:50 PM

Showcasing Geolocation + Rich Media

Alberto Pardo
Founder & CEO
Adsmovil

12:50 PM – 1:20 PM

Mobile Payment Is Here To Stay For Panel: Brands Showcasing

Mauricio Acevedo
MDM, CRM and E-commerce Product Manager
Grupo Posadas

1:20 PM – 1:50 PM

Case Study Between a Publisher and a Client

Tomas Bleier van Meerbeke
Managing Director
Mobext Mexico

1:50 PM – 2:00 PM

Closing Event

Jesús Benitez
VP of Expansion
Adsmovil

2:00 PM

Brunch

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