MEMBERS IN THE NEWS - JUNE 2009

MMA launches India Local Council; industry welcomes move to build metric system
May 2009
Source: Exchange4media.com, afaqs.com, TelecomTiger, AlooTechie, Unwireindia.com, Televisionpoint.com, Mobile Entertainment, TopNews.in, Avashya, Mobile India, CellBharat, Campaign India,
Summary: The Mobile Marketing Association (MMA) on Tuesday, May 5, 2009, announced the launch of its India Local Council with an aim to encourage the growth of mobile marketing and allied technologies in the country. The Council also aims to bring together the entire mobile ecosystem, including carriers, application developers, brands, agencies and other influencers, to drive a range of programmes aimed at creating a professional and sustainable mobile marketing industry in India.
 
Participating companies include AdMob, BDA Connect, Coca-Cola, Google, Group M, Hungama, Indiagames, Microsoft, mKhoj, mobile2win, Nokia, Reuters, Vodafone, Tata Teleservices, Velti and Yahoo.

Mobile marketers urged to look to Indian market
May 2009
Source: Velti.com
Summary: The Mobile Marketing Association (MMA) has commended the growing level of mobile penetration in India. According to the organisation, the take-up of mobile devices in the country is increasing at a "staggering" rate.
 
As a result, it believes this could represent a significant opportunity for mobile operators and marketers.The MMA is therefore working to implement its best practice guidelines for mobile marketers in India and promote this channel as a viable marketing outlet.

Rajiv Hiranandani Of Mobile2Win Speaks On Mobile Marketing In India (Video)
May 2009
Source: Watblog.com
Summary: We caught up with Rajiv Hiranandani at the launch of the mobile marketing association in India and quizzed him about his thoughts on mobile marketing in India and where it is headed.

EUROPE, MIDDLE EAST & AFRICA

India to have 500-mn mobile users by 2012
May 2009
Source: MSN News, Business Standard, The Economic Times, Hindustan Times, Zeenenews.com, TMCnet.com, TolMol News,
Summary: Over 380 million people in the country now own mobile phones, which is a significant opportunity for operators. The number of mobile subscribers in India will touch 500 million by 2012, with growth in the rural markets," Mobile Marketing Association (MMA) Managing Director -- Asia Pacific, Rohit Dadwal told PTI here.

MMA Case Study: Golden Gekko/Disney
April 2009
Source: Mobile Marketing Magazine
Summary: A case study showcasing the success of a mobile marketing campaign carried out by MMA member Golden Gekko on behalf of Disney, to promote the launch of the Camp Rock film.

U.S. carriers join to improve mobile marketing
April 2009
Source: central IT, Mobile News Online, MobiADNews
Summary: A news announcement on the agreement between Verizon Wireless, AT&T, Sprint Nextel and T-Mobile USA to align their mobile marketing practices with a set of MMA best practice guidelines.

Mobile marketing Association reports steady membership growth in 2009
April 2009
Source: EUROPEAN communications
Summary: mniture and Synovate.

MMA adds 28 members in two months
April 2009
Source: Mobile Entertainment, Mobile Marketing Magazine
Summary: A news announcement on the addition of 28 new MMA members including Sony Pictures Entertainment, Omniture and Synovate, taking membership past 700.

OrSiSo - Give it a Spin
April 2009
Source: MobHappy
Summary: A blog post by Russell Buckley on some key themes discussed at the Mobile Marketing Forum in Singapore, in particular brands such as P&G that are actively engaging with the MMA in the mobile marketing space.

Mobile Marketing Association boosts members
April 2009
Source: NetImperative
Summary: A news announcement on the addition of 28 new MMA members including 24.com, Adfortel BV and others.

Case Studies / Comment
April 2009
Source: EUROPEAN communications
Summary: Case studies showcasing the success of mobile campaigns carried out by MMA members YOC AG on behalf of KRAFT Foods and Gavitec AG on behalf of Spanair.

The Mobile Marketing Association reports steady growth in memberships for 2009
April 2009
Source: MERCADOYPUBLICIDAD
Summary: The article discusses the MMA’s important growth in memberships in 2009 adding 28 new members to the portfolio and mentions how it has been a busy year for the MMA.

Global debut of the Mobile Marketing Forum in Singapore
April 2009
Source: Puromarketing
Summary: This article gives insight to the MMF which was held in Singapore late April and mentions the key topics to be discussed in the forum.

MMA and the formalization of the mobile marketing industry
April 2009
Source: Informa BTL
Summary: This article discussed MMA’s Best Practices Handbook and how the largest wireless providers in the US, AT&T, Verizon, Sprint and T-Mobile have implemented it.

Where to begin when getting started with mobile marketing?
May 2009
Source: Mobile Marketer
Summary: An article on the mobile marketing space as written by Michael Becker, vice president of mobile of iLoop Mobile, who discusses where to begin in mobile marketing.

MMA Names New Board Members
May 2009
Source: MediaPostNews, DM News, Ad Ops Online,
Summary: A news announcement on the new 2009 North American Board of Directors and their goals for the MMA this year.

Mobile Marketing: A Best Practices Guide
May 2009
Source: Fuel for Thought
An article discussing best practices and engaging consumers with a positive mobile marketing experience.