| | July 2009 |  |  | Follow Us |
| | |  | | | The 5th Annual MMA Awards Nominations Are Open
 The Mobile Marketing Association presents its industry awards, annually, to recognize significant contribution within the global mobile marketing industry. The awards recognize the individuals and companies leading the development of the mobile channel. Mobile Marketing Association Launches Affiliate Member Program .jpg) The MMA Affiliate Member program was created to benefit the Affiliate Marketers that follow the Consumer Best Practices and Global Code of Conduct, and simultaneously address the increasing instances of poor user experience that result from misleading advertising practices in premium short-code programs. Read more Mobile Marketing Association Announces New Global Board The Global Board is made up of elected Executive Committee members from each region who will work together with the wider membership and MMA staff to manage and steer the Mobile Marketing Association; continuing to advance its international leadership on the key issues that affect the industry. Read more | | |  | | |  |  |  | U.S. Consumer Best Practices for Cross-Carrier Mobile Content Services Released Thanks to the dedication of the U.S. Consumer Best Practices committee, a new version of the Consumer Best Practices guidelines was released on July 1st, consolidating the carrier playbooks of AT&T, Sprint, T-Mobile USA and Verizon Wireless and providing the industry’s first single reference for the mobile marketing ecosystem. Read more
Global Mobile Advertising Guidelines
After numerous committee meetings, including face-to-face sessions in Las Vegas, New York and London, the Global Mobile Advertising Guidelines document is in the committee quorum review process. Look for the release in September, including updated global guidelines for application advertising. | Mobile Marketing Forum: Berlin, Sept. 9-10  Don’t miss the opportunity to hear leading brands discuss their plans for mobile and the growth potential for mobile in the region.REGISTER
MMA Members! Take advantage of your great discounts for this event. Learn more |
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| | | | |  | |  |  Mobile marketing: Mayberry or the Wild West?By Mike Wehrs, President & CEO, Mobile Marketing Association Protect consumers and you protect the opportunity. That maxim applies to mobile marketing, where U.S. expenditures on mobile marketing for 2009 are $ 1.7 billion, according to MMA research. This prediction is expected to grow by about 26 percent to $2.16 billion next year. Read more Other Featured Articles: | Take part in leading in the development and execution of guidelines on privacy, ad delivery, and ad measurement and mobile marketing best practices through participation in MMA Committees. Produced by the MMA’s CBP Committee, the guidelines provide measures of acceptable and unacceptable practices for all players in the U.S. ecosystem. |
| | | | |  | |  | 2ergo Enables Mobile Instant Win Promotion for Launch of The Mummy 3 DVD (2ergo)
Results: During the 5-week promotional timeframe, 12% of customers that purchased The Mummy 3 DVD participated in the SMS-to-win contest... | | | |  | Thums Up Thunder Wheels (Mobile2win) Users had to SMS the unique code printed under the Thums Up crown to 58558 and win a Apache Motorbike every hour. Results: Hits via SMS: 3 Million Hits | | | | Other Featured Case Studies: | More Case Studies | |  |  MMA Members learn the most from one another. Share your knowledge! |
| |  | |  |  Mobilizing Sales (Mobile Behavior) In this article, we cover the selling points of in-store mobile marketing and drill down into five of the most promising tactics: product information, driving traffic to stores, loyalty programs/mobile coupons, campaign extensions, and brand utility. Read more For MMA Members Only: The State of The US Mobile Marketing Industry 2009: The View From Madison Avenue and Beyond .jpg) This survey’s specific objective is to estimate rates of utilization and expenditure on mobile marketing activities by US brands and agencies. The survey was conducted of marketing business decisionmakers from within a cross-section of national advertisers and agencies from May 15 to May 28, 2009, and received 195 qualified respondents. Read more
| Looking for an enthusiastic, creative self-starter who is willing to jump in and get involved with a very exciting company. You will have the opportunity to learn valuable business principles in an extremely rewarding industry. You will be an instrumental team member involved in developing marketing programs that increase awareness, drive leads and generate revenue.
2ergo Americas is actively seeking an Account Manager responsible for the strategic support and growth of existing clients. This role will have heavy interaction with the New Business Development Team and will work in parallel to help close opportunities through a collaborative and consultative approach.
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| |  This event will showcase global mobile thought leaders, developers, innovators, institutions and industry professionals coming together for an exciting and engaging series of events all focused on exploring new mobile Internet frontiers, applications and business ideas. | |  A two day conference dedicated to social networking and social media, featuring key speakers from social networks, brands and advertising agencies. | | | | | .gif) A two-day conference and exhibition featuring the latest advances in digital marketing. Sessions are geared to deliver real value and measurable return for full conference attendees. | | 
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| | FEEDBACK? Disclaimer: Opinions expressed in the Mobile Messenger articles are those of the authors. The MMA does not endorse trademarked products mentioned in this publication; their inclusion is solely at the discretion of the authors. | |
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