 ASIA PACIFIC
Global Industry Leaders to Converge in Singapore to Outline Future of Mobile Marketing in Asia
April 2009
Source: China News Wire, China Retail News, Marketing magazine, ADOI, China Tech News
Summary: A news announcement reporting the debut of MMF Singapore organized by the MMA in conjunction with Singapore Infocomm Technology Federation (SiTF) and supported by Infocomm Development Authority (IDA). Mobile Marketing - perspectives from the industry
April 2009
Source: Chasing the Storm
Summary: An article summarizing a brainstorm with Colin Miles, Co-Founder of i-Pop, including the importance of mobile in youth marketing, the leading regions in APAC embracing mobile marketing, the impact of the recession on the channel and the importance of mobile marketing for developing a direct consumer relationship. Mobile marketing poised for rapid growth in Asia Pacific
April 2009
Source: MIS Asia
Summary: An article looking at the mobile marketing space in Asia Pacific, which is poised for rapid growth, featuring comment form Mike Wehrs on the importance of this channel for brands. Mobile marketing still in its infancy
April 2009
Source: Marketing magazine
Summary: An article on the mobile marketing space featuring comment from Frank Brown, chairman of ColorZip SEA and a leading founder of MTV Networks International, who says that there is plenty of work still required by the mobile marketing industry to bring it out of its infancy and convince advertising agencies to take the medium more seriously. Mobile marketing poised for growth during downturn
April 2009
Source: insis
Summary: An article looking at the importance of mobile marketing as the “next big thing” for marketing strategists who are looking for a faster and more interactive means than traditional media, as businesses slash marketing and advertising budgets as a result of the economic recession. MMA announces steady rise in membership
April 2009
Source: BizReport
Summary: A news announcement on the addition of 28 new MMA members including Sony Pictures Entertainment, Omniture and Synovate. | |  EUROPE, MIDDLE EAST & AFRICA
MMA Case Study: Golden Gekko/Disney
April 2009
Source: Mobile Marketing Magazine
Summary: A case study showcasing the success of a mobile marketing campaign carried out by MMA member Golden Gekko on behalf of Disney, to promote the launch of the Camp Rock film. U.S. carriers join to improve mobile marketing
April 2009
Source: central IT, Mobile News Online, MobiADNews
Summary: A news announcement on the agreement between Verizon Wireless, AT&T, Sprint Nextel and T-Mobile USA to align their mobile marketing practices with a set of MMA best practice guidelines. Mobile marketing Association reports steady membership growth in 2009
April 2009
Source: EUROPEAN communications
Summary: mniture and Synovate. MMA adds 28 members in two months
April 2009
Source: Mobile Entertainment, Mobile Marketing Magazine
Summary: A news announcement on the addition of 28 new MMA members including Sony Pictures Entertainment, Omniture and Synovate, taking membership past 700. OrSiSo - Give it a Spin
April 2009
Source: MobHappy
Summary: A blog post by Russell Buckley on some key themes discussed at the Mobile Marketing Forum in Singapore, in particular brands such as P&G that are actively engaging with the MMA in the mobile marketing space. Mobile Marketing Association boosts members
April 2009
Source: NetImperative
Summary: A news announcement on the addition of 28 new MMA members including 24.com, Adfortel BV and others. Case Studies / Comment
April 2009
Source: EUROPEAN communications
Summary: Case studies showcasing the success of mobile campaigns carried out by MMA members YOC AG on behalf of KRAFT Foods and Gavitec AG on behalf of Spanair. |
 LATIN AMERICA
MMA incorporates new pattern for Mobile Marketing Best Practices
April 2009
Source: Puromarketing, Mercado
Summary: This article discussed MMA’s Best Practices Handbook and how the largest wireless providers in the US, AT&T, Verizon, Sprint and T-Mobile have implemented it. The Mobile Marketing Association reports steady growth in memberships for 2009
April 2009
Source: MERCADOYPUBLICIDAD
Summary: The article discusses the MMA’s important growth in memberships in 2009 adding 28 new members to the portfolio and mentions how it has been a busy year for the MMA. Global debut of the Mobile Marketing Forum in Singapore
April 2009
Source: Puromarketing
Summary: This article gives insight to the MMF which was held in Singapore late April and mentions the key topics to be discussed in the forum. MMA and the formalization of the mobile marketing industry
April 2009
Source: Informa BTL
Summary: This article discussed MMA’s Best Practices Handbook and how the largest wireless providers in the US, AT&T, Verizon, Sprint and T-Mobile have implemented it. | |  NORTH AMERICA
Mobile Banking – Are you ready?
April 2009
Source: My Marketing Insights
MMA Brokers Cross-Carrier Best Practices With Verizon Wireless, AT&T, Sprint, and T-Mobile USA
April 2009
Source: TMCnet, Mobile Marketer, DNNews, CTIA Live, The Mobile Marketing Association Releases Report on Mobile Banking
February 2009
Source: TMCnet Bill to Ban Mobile Spam Bypasses CAN-SPAM Act
April 2009
Source: clickz.com New legislation aims to squash text spam
April 2009
Source: FierceWireless Senate introduces legislation to block unsolicited SMS
April 2009
Source: Mobile Marketer |