MMA Leadership Pulse 2026

June 5th, 2026 | Jakarta

Guided by MMA’s Board of Directors, The MMA Leadership Pulse focuses on leadership development, practical insights, and actionable solutions that drive business growth and spark innovation, while also reinforcing the core fundamentals of advertising and marketing.

It provides an exclusive gathering space for MMA Members, uniting CMOs, Marketing Directors, Heads of Marketing/Digital/Technology, and other senior decision-makers. With its half-day semi-casual format, the program offers a relaxed yet focused coffee-time environment that enables genuine networking, insightful discussions, and actionable knowledge exchange among a wide spectrum of sectors—including brands, marketers, agencies, media companies, publishers, telecommunications, and technology firms.

The name Pulse reflects the initiative’s mission: to tap into and understand the rhythm, mindset, and evolving perspectives of Indonesia’s marketing leaders. It is where fresh ideas meet foundational principles, and where leaders align on the trends shaping the future of the Indonesian marketing landscape.

MMA Leadership Pulse 2026 Part II Hosted By:

Benjie G. Yap

President Director

Unilever Indonesia

Sri Widowati

Chief Executive Officer

WPP Media

Veronica Utami

Country Director

Google Indonesia

MLP Leaders

Sutanto Hartono

Chief Executive Officer

Emtek Media & Vidio

Ricky Afrianto

Director & Global Marketing Director

Mayora Group

Amalia Sarah Santi

Executive Vice President and Global Chief Business Officer

ParagonCorp

Neneng Goenadi

Country Managing Director

Grab Indonesia

Catherine Hindra Sutjahyo

Vice President Director and Deputy Chief Executive Officer

GoTo

Houria Raselma

Director Marketing

HM Sampoerna Tbk

Elvira Jakub

Country Chief Executive Officer

dentsu Indonesia

Sony Nichani

Chief Executive Officer

Leo Burnett - Publicis Groupe Indonesia

Jayant Bhargava

Country Managing Director

Accenture

Alvin Liong

Founder

ilmuOne Data

Meyrick Sumantri

Co-Founder & Co-Chief Executive Officer

City Vision

William Utomo

Co Founder

IDN

MMA Leadership Pulse 2026:
Social-First Growth: The Playbook Behind The Spend
Friday, 5 June 2026
37th Floor, WPP Office - RDTX Place

Indonesia's media landscape is undergoing a significant transformation — social platforms are evolving into full commerce ecosystems, consumers are diversifying into hundreds of micro-communities, and the demand to connect brand investment to real commercial outcomes is stronger than ever.

MMA Leadership Pulse Part II brings together three industry leaders to walk through a connected, end-to-end playbook built for this reality: how AI enables precision audience targeting beyond broad demographics, how a disciplined content framework turns that targeting into genuine brand desire, and how the right technology closes the loop from content to commerce.

Delegates will gain a connected playbook for the social-first era — how AI is enabling precision audience targeting at scale, how a disciplined content framework (5Vs & 3Cs) turns that targeting into brand desire, and how technology bridges the gap from content to commerce — applicable to any brand investing in social-first marketing in Indonesia.