Think Tanks | MMA / Marketing + Media Alliance

Think Tanks

  • The AI Leadership Think Tank (ALTT) is the world’s largest working coalition of major marketers focused on applying AI to marketing responsibly and effectively.

  • The Marketing Attribution Think Tank (MATT) is rethinking the world of marketing measurement and attribution.

  • The Marketing Org Strategy Think Tank (MOSTT) is rethinking the world of marketing organization structure.

  • The Data and CX Think Tank (DATT) helps brand marketers apply data with greater confidence, resulting in better marketing outcomes and greater business impact.