Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.
Wednesday, April 5, 2017
How Wendy’s Uses Location Data to Increase Media and Creative Effectiveness
PepsiCo Reveals the Refreshing Truth About Right Person, Right Place, Right Time Marketing
Driving Marketing Forward with Location Data
Mobile means more to today’s auto brand than ever before because of location data’s ability to provide insight into the true customer journey. Innovative brands are embracing location data as a versatile building block for insights on which effective, holistic marketing decisions are made. One of those innovators is leading auto manufacturers, Volvo. Join us for a discussion about location’s growing role as business enabler, as well as insight into how the data is changing the way one leading auto brand views success.
The Store of the Future: Indoor positioning using Visible Light Communication
The Endless Aisle: Powering the Next Generation of In-store Experiences
The “Endless Aisle” is coming. So much of brand marketing has been decided by the physical structure of an actual in-store aisle, but as tomorrow’s shoppers look to locate and buy from anywhere, at any time, marketers will need to deliver the Endless Aisle: highly personalized, extremely customized and seemingly frictionless. This session will discuss how innovative brands have extended the existing aisle to engage customers outside the store and drive purchase, how future shoppers will behave, and a peak into the innovative new technologies and digital overlays that will power the next generation of in-store experiences.
SMoX Insights
Using Location Data to Create More Engaging, Measurable Experiences
Choice Hotels Leverages Location to Deliver Mobile Moments
The consumer’s shift from intent to purchase can occur anytime and anywhere. Location based campaigns allows brands to create brand experiences that are relevant and targeted. In this session, Joey Martin, Director, Promotional Marketing at Choice Hotels International will share how location marketing is used to engage consumers, drive loyalty and traffic to their various properties.
Leverage Influencer Marketing in your Next Geo Marketing Campaign
Influencer marketing opens a new channel for brands to connect with consumers more directly and organically. Location makes the brand marketing experience more personal. When combined, brands have a unique opportunity to drive brand awareness and sales in specific geographic areas. Through case study examples, Dontae Mears, Senior Performance & Tech Manager, Influencer Media at VaynerMedia will share how a spirits and CPG brand uses both influencer and location marketing to increase sales or create awareness in a new market.
