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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
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- Sold Out -
MMA Location Leadership Forum
April 5, 2017 | New York City
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Location Leadership Forum 2017
Speakers
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Speakers
John Baronello
Director, Marketing Analytics
Allstate
Michael Berelian
Managing Director, Mindshare/Team
Unilever Shopper
Freddy Cavin
Vice President, Brand Partnerships
Shopkick
Mike DeSanti
Associate Director, Communication Planning
Starcom
Karen Gough
Vice President of Indoor Positioning Systems and Services
Philips Lighting
Monica Ho
CMO
GroundTruth
Whitney Jones
SVP Data & Analysis
Publicis Groupe
Joey Martin
Director, Promotional Marketing
Choice Hotels International
Duncan McCall
Former CEO & Co-Founder
PlaceIQ
@dunkmac
Dontae Mears
SVP, Influencer Strategy – Central Lead
Weber Shandwick
John Militello
Director of Marketing
Volvo Car USA
Irene Pedruelo
Lead Strategist, TMI Strategy
DoSomething.org
Brandon Rhoten
CMO
GroundTruth
Dipanshu “D” Sharma
Founder & CEO
xAd
Lucia Ying
Senior Brand Manager
Lipton, PepsiCo
Roundtable Facilitators
Lisa Peterson
VP, Business Development- The Americas
Teralytics, Inc
Dan Silver
Director of Marketing
xAd
Tyler Simmons
Senior Director of Strategy and Operations
Foursquare
Brendan Smith
Director, Business Development
Gasbuddy
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