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The MMA Academy Mobile Expert Certificate Program 3. Action – The Ultimate Guide to Interactive Mobile Video Ads Master interactive mobile video …
The MMA Academy Mobile Expert Certificate Program 1. Awareness – The Opportunity and Necessity of Using Mobile Games in Your Media Mix Learn a…
New research from MMA and Marketbridge reveals a stark reality: most marketing teams have built analytics systems that explain performance but don’t i…
The MMA Academy Mobile Expert Certificate Program 2. Consideration – Cooperative Moments and the Attention They Harness Explore the power of c…
This webinar will tackle the ongoing debate between brand-building and performance-driven marketing, focusing on the attribution and measurement…
The marketing measurement toolkit is more complex than ever—MTA, MMM, RCTs—all promising answers yet often delivering conflicting results. Thi…
Data is everywhere, but decisions still need to be made, fast. This session explores how brands and their partners are using data to take action in r…
Overview: Leverage AI to streamline persona mapping, content planning, and strategic workflows, enabling faster, data-driven marketing …
In a world where women drive 70-80% of consumer purchases, why do so many brands still reduce them to stereotypical, ‘…
Today’s sports sponsorships are far from the original logo slap. Sponsorship is now a highly effective channel for growing brands through authentic c…
Collective Thinking. Clear Direction. Insights that move the Industry forward
Bu rapor, Türkiye’deki kurumların veri olgunluğunu uçtan uca değerlendirerek mevcut durumun gerçekçi bir fotoğrafını çıkarıyor; veri stratejisi, yönet…
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