Speaker Presentations

The consumer’s path-to-purchase is changing rapidly. 84% of marketers lack insights into buying behavior on third-party eCommerce sites. The majority of purchases are now happening away from brand sites and across multiple eCommerce and retail domains—from Amazon to Walmart.com to Macys.com. These sites act as walled gardens, holding consumer behavioral data for themselves. In this session, Michael Perlman, Chief Revenue Officer at Jumpshot will discuss the competitive state of eCommerce marketplaces, how to assess competition from private labels, and the rise of Amazon’s product search.

Even in today's hyperconnected world, the majority of purchases still take place offline. So how can marketers connect the dots and draw insights between their online activities ​and the consumer journey? In this session, Marina Kitgor, Sr. Director of Agency & Strategic Partnerships at Factual ​will discuss the various ways in which location data can help marketers better understand their consumers and unlock the true impact of campaigns by attributing online initiatives to offline results.

Marketers are looking to gain deeper insights into customer interests and behaviors both online and off, and to use those learnings to inform better business decisions. In this session, Duncan McCall, CEO of PlaceIQ will discuss the evolution of location data and will look at real-life examples of how CPG, Retail, Entertainment and QSR brands are using advanced tools, analytics, and methodologies to gain insights and capture demand.

Voice search is all the rage in marketing today. Marketers, agencies, and technology vendors alike are abuzz over how voice search will change the way customers search for and find brands, products, and information. This session will do a deep dive into how customers use intelligent agents like Siri, Google Assistant, and Alexa today, how that will change over time, and what marketers need to do about it.

Learn how mobile location data has transformed out-of-home media from a top-of-funnel play media channel to a targetable medium with measurable impact on bottom funnel metrics. This session will walk through examples of how brands have shifted their media planning and buying strategy around out-of-home, and created unique strategies for solving the difficult challenge of reaching consumers as they move throughout the physical world.

This session shares key findings from a year-long study of changes in marketing capabilities by firms seeking to compete more effectively in today’s increasingly technology-led environment. Join Shubu Mitra, Founder and CEO at Agile Measurement as he shares a new model for the organization of marketing work centered on the development of value stacks, the creation of organizational gravity, and the design of learning loops. Attendees will hear examples of how the development of these emerging practices vary across firms, and insights to select the right model for your organization.​

Today's digital natives are more than social savvy – they live their lives connected. So how do you introduce them to a "born digital" brand that will change everything they know about pregnancy management? Debra Bass, Global Chief Marketing Officer and President of Nuvo Group America, will offer her insights into how she is building a new brand aspiring to create a new category in Maternal Fetal Connected Health. The Nuvo Group is challenging a decades old technology and standard of care by introducing a new wireless, wearable sensor based technology and data platform designed for remote monitoring and greater patient empowerment in the journey. Through this example, she will share insights into how to build a brand and create experiences in today's mobile-first world that rethinks care delivery for a new generation of parents-to-be. This session will also offer a peek at the experiences being designed and launched in 2019 that blends creative, a dynamic digital platform, community and IoT to transform the future of pregnancy care.

Skin is in – skin care, that is. With high growth and new indie competitors cropping up daily, mass brands like Neutrogena are being challenged to drive innovation at a much more rapid pace for today’s consumers. After hearing how overwhelming it can be to shop for skin care, the global megabrand partnered with startup, FitSkin, to innovate beyond the jar and co-create a Bluetooth-connected tool and companion app, called Neutrogena Skin360™. The solution uses derm-grade tech to measure and track your pores, moisture and lines and wrinkles. It lets you compare your skin to others like you and coaches you with a personalized skin care regimen and tips. Learn more about how the tech offers real-time feedback that feels like having a derm in your pocket.

Video has quickly become a key tool in both mobile and social media strategies. Shoppable video takes it one step further by allowing consumers to engage with branded social content and immediately satisfy the purchasing desire that content creates. In this session, hear how Cotton Incorporated is using shoppable video to combine storytelling, social and ecommerce to simplify the buying funnel and increase consumer engagement.

As Technical Assistant to Intel’s legendary Andy Grove, Julie Coppernoll got an in-depth education on his concept of Strategic Inflection Points – those rare but decisive periods of momentous transition for companies, sectors or industry that offer great opportunity but also require new ways of thinking. Today, Coppernoll is convinced 5G will prove to be a classic inflection point for Mobile Marketing. For while the adoption of 5G will transform countless industries – not to mention our everyday lives – many of its greatest impacts will be felt in the experiences we create, share and consume for life on the move. It will require a multi-year transition, but 5G will finally deliver on the most tantalizing promises of our connected world: from Location Based Services that offer real value, to amazing VR and AR experiences, to truly connected and autonomous vehicles. 5G is the technology Mobile Marketing has been waiting for. And the wait is almost over.

Today’s consumer wants everything, and she wants it now. Marketers have to be mind-readers to meet the elevated expectations of today’s entitled consumers. In this session, Marketing to the Entitled Consumer’s co-author, Nick Worth will dive into the findings of a six-country study of 7000 consumers and interviews with dozens of marketers and thought leaders to reveal insights into what drives today’s consumers, how to market to them, and the new strategies marketers must adopt to succeed.​

Viewability. Opportunity to See. Cognition. Effectiveness. Never before has advertising been more measurable but also more complicated. Where should marketers focus? What data should they use to plan and optimize their campaigns? Pulling insights from years of advertising research the speakers will present a framework to help marketers make better media buying decisions and will discuss our soon to be released neuroscience study on cognition and opportunity to see in mobile.​

In just five years, Harry's has taken the men's care industry by storm and what started out as direct-to-consumer brand can now also be found in mass retailers like Target and Walmart. However as a brand built in the digital age, mobile lives at the core of everything they do, so much so that for Harry's, mobile is seen as just another democratic option for customers to engage with them as a brand. In this session, Lorna Peters, VP of Marketing at Harry's will walk you through the Harry's journey and share examples of how to integrate consumers and insights into making mobile a part of an organization's DNA.