Speaker Presentations

How much time does an ad need to stay on a mobile screen in order to be seen? Do consumers process information differently in mobile compared to desktop? Can marketers boost attention and cognition of their advertising by increasing exposure time? The answers to these questions may surprise you. In this session Rohit Dadwal will present new findings from a groundbreaking neuroscience and eye-tracking study that was conducted to address these questions and will discuss its implications in terms of creative and media planning.

Point of view and framework on how Mayora is approaching Digital/ Mobile as a new marketing channel. The challenges and learnings encountered when implementing Digital Campaigns and how the industry could improve to better serve local companies.

Driven by the emergence of new technologies primarily Mobile, the rise of new competitors, and the widespread adoption of new viewing habits, the media industry is changing more significantly than ever before. Navigating these seismic shifts requires that companies and their leaders demonstrate the ability & willingness to throw out the old playbook in response to the opportunities & challenges that lie ahead.

New age browsers promises a great user experience. The session discusses the innovation as a key driver for scaling consumer experience and impacting #futureconsumption and #shapingthefutre predicting the consumers behavior

While the Indonesian consumer spends a disproportionate amount of time on their mobile device researching, exploring and purchasing, close to two-thirds of buying still happens in-store. How can brands leverage mobile to convert ready-to-buy online shoppers into satisfied offline customers?

The digital marketing fraternity has no other real alternative to the programmatic process today. 
What if there is a viable local alternative to the duopoly controlled global programmatic process using a completely different approach? 
A viable ALTERNATIVE for marketers.

An overview of 2019 Smarties winning campaigns and how they aced the consumers with mobile at heart. Perspectives on brand building, creative and media deployment in the age of fast evolving media landscape.

From Space Invaders to Fortnite, esports is a now a global phenomenon. But how do the numbers stack up? How big has the industry grown? Listen to Giring as he unpack some of the phenomenon in Indonesia

Session on Insights and behaviours of mobile gamers in Indonesia and how should brand marketers leverage it.

So what actually is conversational marketing, why does your business need it and why are AI is such an important tool for enhancing your overall marketing strategy?

Driving connected experiences through digitizing the traditional, unorganized  and fragmented retail and trade ecosystem and proliferating incremental loyalty by use of real time data.

Think you know Indonesia as a digital market? Think again. Indonesia is an archipelago of 17,000 islands and digital usage varies significantly in different regions. NET1 is a new player in the Telco industry which focuses on serving rural areas in Indonesia. Hear their findings on the usage behavior in the untold part of Indonesia.

Advertisers are forecasted to lose $ 42 billion of advertising spend globally in 2019 to issues focusing on ad fraud. In Asia Pacific alone, US$ 17 million is being lost to ad fraud on a daily basis. Indonesia as the 2nd largest country in Asia-Pacific, is facing the risk of ad fraud at 21% app installed ad fraud rates. Indonesia is found to be a target of fraudsters due to its significant scale and pay-out volumes

Data-driven marketing is not just about either data or marketing . It is a marriage of both the left and the right brain. Marketing transformation using data will #shapethefuture in driving growth & consumer engagement.