Agenda

8:30 – 9:15 Networking

Registration

9:15 – 9:30 Remarks

Welcome Speech

Ethan Tsai

President & Co-founder

AdMaster

9:30 – 9:50 Standard

Keynote: Mobile Marketing Key Trends and Take Aways 2016

Rohit Dadwal

CEO, MMA APAC | Global Head of SMARTIES WW and BOD Asia Pacific

MMA APAC

9:50 – 10:20 Standard

Keynote: The Creation of a New Robot Era

Professor Takahashi will discuss future life with intelligent humanoid, which would be realized in next 5 years, with certain demonstration of the world's first Robot Smart phone "RoBoHoN".

Tomotaka Takahashi

Founder and CEO

Robo Garage

10:20 – 10:30 Standard

MMA China's Standards and Guidlines for Mobile Ad Review

Yimin Xiao

Secretary General

China Digital Marketing and Service Industry Union & Shanghai Digital Marketing Committee

Clement Huang

Chief Product Officer

Madhouse Inc.

10:30 – 11:10 Panel

The Future of Store in the Wake of Internet, Mobile & VR Commerce

Alvin Foo

Head of Airwave

Omnicom Media Group China

11:10 – 11:50 Panel

Panel: Personalization at scale

The journey from big data to actionable insights. From connection to consumption in a mobile first world.

Derek Kwok

Head of Data Solutions and Insights, Greater China & Korea

Google

Moderator

R.K.Mani

Managing Director of International Clients, Carat China

Managing Director, Clarity

11:50 – 12:20 Standard

Diagolue: Digital Led, Mobile First

With consumers' constantly evolving preferences and digital behavior, brand communication is facing pressing challenges from contents to platforms. How could brands reach consumers with contents they love across their favorite digital platforms and to generate social buzz to maximum? Join Isobar in sharing with Unilever and PHD for the new ideas of brand marketing in the digital era and latest best practice.

Rohan Lightfoot

APAC CEO

Cognitive AI

Benny XU

Senior Brand Director

Unilever Ice-cream Business Unit (China)

Denise Ng

Mobile Strategy Director

PHD

12:20 PM – 13:30 PM Networking

Lunch Break

13:30 – 13:35 Remarks

Welcome from Platinum Partner

13:30 – 14:00 Standard

Panel: How Should Brands Best Utilize the New Rising Live Broadcast Marketing?

In this corner, our speakers will discuss questions regarding marketing using the recently trending live-streaming: What are the features of live broadcast marketing? How to select internet celebrities or creative relevant content? How to evaluate the effectiveness of live broadcast marketing? What should be prepared for brands in live broadcast marketing?

Gary Xie

Senior Marketing Director

Kimberly-Clark

Clement Huang

Chief Product Officer

Madhouse Inc.

Wei Wu

National Channel Director, Yizhibo/Miaopai/Xiaokaxiu

YiXia Technology

Moderator

Ethan Tsai

President & Co-founder

AdMaster

14:00 – 14:30 Keynote

Keynote: The Way to Reshape Mobile Media and Marketing through Content

Gordon Xie

Deputy General Manager, Marketing Department, Online Media Group

Tencent

14:30 – 15:10 Panel

Panel by Mobile Think Tank: Brand Safety and Visibility

Freda Xu

Vice President of Brand Operation

P&G Creater China

Clement Huang

Chief Product Officer

Madhouse Inc.

Andy Fan

Co-Founder & CEO

RTBAsia

Martin Zhang

AdbugTech Founder&CEO

Adexchanger.cn Founder& Chief Editor

Moderator

Fred Feng

Deputy Chief Editor

Morketing

15:10 – 15:40 Standard

Dialogue: "Small-screen Ecology" New trend of Mobile Marketing

In comparison to big screen set-ups (e.g. TV in a living room), mobiles are used more frequently and conveniently. 20 to 30 million users live within the small screen, and by analysing the preference of different user groups (some prefer sport events and conferences, some entertainment and drama, some movies, etc.), we are able to decipher the subculture behind users' choices. We believe the core of such ecological marketing is providing service to users, and in the process observe and discover their demands.

Harry Gao

General Manager of Commercial Operations

LeEco

Lily Guo

Founding Partner and CEO

Shanghai Ruicong Culture

Mickey Zhang

Chief Product and Service Officer

GroupM China

15:40 – 16:00 Standard

Dialogue: The Mom

Moms, willing to do anything for their children, have always been vanguards and death squads when it comes to shopping. This year, the establishment of the New Second-Child policy has further stimulated the maternal and child market.It is predicted that this policy will bring about an increase of more than 10 million newborns in the next two years and rapid growth in consumption profits. Also, females born in the 80s and 90s, currently at their child-bearing age, are generally highly educated and have high purchasing power; additionally, as the generation that grew up with internet and mobile internet that accompanied the rapid development of the Chinese economy, in comparison to traditional mothers, these females have more individuality and self-assertion, their view regarding consumption and parenting highly affected by the internet. These characteristics provide a fabulous gateway to developing mobile marketing of the maternal and child industry.

Benjamin Wei

Managing Director

GroupM Mobile

Susan Song

Vice President

Sinomonitor

16:00 – 16:50 Panel

Panel: Mobile Programmatic: Efficiency meets Engagement

A mobile-led shift in consumer behavior is driving an equally significant change in relationships between consumers and brands. And with China’s slowing economy, rise of ecommerce and rapidly evolving social media landscape, brands have the added complexity of connecting with target audience. Driven by big data and cuttingedge technology, programmatic has emerged as a key driver of efficiency and engagement, opening up a wealth of new opportunities for brands that are catching up to their customers on mobile.