MMA Forum Shanghai: Mobile marketing opportunities and challenges in the economic downturn
Topic: The Importance of Performance Marketing in the Economic Downturn
Topic: MMA China's Standards and Guidelines for Mobile Ad Review
Panel: Creating Industry Standards & Measuring Mobile Marketing Effectiveness
Topic: Mobile Programmatic: Efficiency meets Engagement
Topic: Cross Device Communication with Consumers
Keynote：Mobile Innovation
Dialogue: Digital Led, Mobile First
Panel by Mobile Think Tank: Brand Safety and Visibility
Topic: The Mums - MMA China Research Launch
Panel: Engage with Mums in Personalized Conversation
Panel: Mobile Commerce
Dialogue: Brand and Data