Tuesday, December 3, 2024
Registration
Emcee countdown announcements
Welcome Address
KeyNote Session
AI in Marketing: Harnessing the Next Technological Shift for Strategic Advantage
AI's rapid ascension is reshaping every facet of businesses, making its integration into marketing strategies indispensable. Marketers need to reassess their understanding of AI's role in marketing, its broader implications, and its strategic inclusion. We invite all the delegates to uncover a key guidance on how AI adoption can accelerate and transform Indonesia marketing landscape.
Plenary Session
Building Brands and Creating Shared Value
Conventional wisdom is that the role of brand building is to help businesses maximize shareholder value. McDonald's has never believed in this dogma and instead crafted the idea that ‘the role of brands and businesses is to create shared value’. How brands (and thereby businesses) can “Do well by Doing good” at the same time.
FireSide
Retail Media in Philippines: Blending the Science of Performance and the Art of Brand Building
As retail media networks continue gaining global traction, what avenues await brands and marketers seeking to establish brand awareness and drive performance within the Philippines' vibrant landscape? Let's delve deep into the key ingredients that fueled the rise of retail media, the third and largest wave in digital advertising, and how CEOs and CMOs can best harness the power of this phenomenon.
Lunch
The Future Is Sound
‘The Future Is Sound’ presentation is informative, interactive and peppered. In today’s VUCA digital world, the blistering pace of change has created increasing challenges for marketers to create brand differentiation and to forge deeper connections with their consumers. Rapidly evolved into the designing of holistic sonic identities for brands, adding a powerful ‘emotive’ dimension to complement the more ‘cognitive’ impact of a visual identity.
Panel Discussion
The Digital Leadership Compass: Navigate Change with Data, Agility, and People
In today's rapidly evolving digital landscape, leading a successful organization requires a new kind of leadership compass. This panel discussion will equip all C-Level's & Directors with the critical tools and strategies to navigate the ever-changing digital landscape.
KeyNote Session
The Future of Marketing: Supercharging AI-Driven Creativity and Shoppable Experiences
Dive deep into the future of AI-powered marketing and discover how AI can unlock new possibilities across the entire marketing funnel. We'll explore the latest innovations, from content creation to driving conversions with our new shoppable experiences
Panel Discussion
CMO Panel: Building Brand Love in the Age of Modern Marketing
Harnessing AI's capabilities can lead to improved customer experiences, increased operational efficiency, and a competitive edge in today's data-driven business landscape.AI can help you better understand your customers or users, tailor your products or services to their needs, and make data-driven decisions
KeyNote Session
Shifting Paradigms: The Future of Media, Marketing, and Advertising in the Philippines
Explore the dynamic evolution of media, marketing, and advertising in the Philippines. This presentation delves into emerging trends, digital innovations, and consumer behavior shifts shaping the industry, offering actionable insights for navigating a rapidly changing landscape.
Panel Discussion
Creativity: Leadership in an era of unprecedented change
As we enter a period of unprecedented change in the world of sales and marketing, what does the future look like for today's marketing and agency leaders. How are they navigating that change with regard to building new creative capabilities. In a wide ranging discussion, industry leaders will share their thoughts on the future of sales, marketing, and creativity.
Why Marketers Have a “Seat at the Table” in the Growth of AI
Advanced technology has significantly enhanced our productivity, but this progress comes with its own challenges. Explore the effects of AI on communication and learn how to stay relevant in an era where strategies and content are becoming increasingly homogenized.
Intelligent Effectiveness: Measuring the ROI of AI on Optimisation & Personalisation
Explore and be inspired to drive transformative growth, from media optimization and high-value audience targeting to solving complex business problems. Learn what it takes to build and maintain successful AI experiments.
