Dr. Donald Patrick Lim is currently the President/Chief Operating Officer of DITO CME and Chief Innovation Officer of Udenna Corporation. Prior to this, he served in various leadership capacities in the media, advertising, and digital spaces, having been in the Country CEO of the Dentsu Aegis Philippines, Chief Digital Officer of ABS-CBN Corporation, and Managing Director of MRM Manila. Aside from his fulltime job, Donald oversees twelve other business of his own, and does management and digital consultancies for government and businesses. On the side, Donald sits on the board of governors for the Management Association of the Philippines, and is also the President of Operations Smile Philippines. He is the founder of the Internet and Mobile Marketing Association of the Philippines (IMMAP) and the Creator Influencer Council of the Philippines (CICP), and recently, is the founding president of the Blockchain Council of the Philippines. Considered as one of the founding fathers of digital marketing in the Philippines, Donald has received many accolades, most notably being The Outstanding Yong Men (TOYM) award for community in the digital media, the Agora Award, the DMN 40 under 40, and a Global Young Leader of the World Economic Forum.

Donald holds an MBA (with distinction) from Murdoch University and a DBA from the University of Phoenix. Most recently, he obtained his Masters in Public Management from Ateneo de Manila School of Government. He is also a professor at various universities, teaching strategic management, digital marketing, and entrepreneurship in master and doctoral programs.