Lucien C. Dy Tioco is a seasoned media executive with over 30 years of experience in the Philippine advertising and media industry. He began his career at The Philippine STAR in 1986, rising through the ranks from Account Manager to Executive Vice President.

Lucien has a proven track record of success in driving revenue growth, building strong client relationships, and leading high-performing teams. He is a visionary leader in the Philippine media landscape, overseeing all aspects of sales and marketing at The Philippine STAR, guiding the company's strategic direction and digital transformation.

Lucien is passionate about the power of media to inform, inspire, and connect communities. He is committed to driving innovation and excellence in the industry, ensuring The Philippine STAR remains a trusted and influential voice in the Philippines.

A highly accomplished media executive with a strong academic background, Lucien holds a Bachelor of Arts degree in Journalism from the University of Santo Tomas and an MBA from the University of Western Australia.

His deep understanding of the media industry, coupled with his strategic leadership, has been instrumental in The Philippine STAR's continued success.

Lucien is a recognized expert in digital marketing and has been honored for his contributions to the industry, including the AGORA Award