Fantastic day at MMA Impact yesterday. Engaging sessions with many MMA board members, and deep conversations. Highlights for me were the speaker sessions of Manish Tiwary, Kannan Sitaram and Vivek Gambhir. Great to hear those perspectives from industry stalwarts. Really well planned and organised
Fans aren't just watching IPL 2026, they're asking AI about it. In Partnership with OptimizeGEO, MMA India presents the IPL 2026 AI Brand Visibility Tracker: the first-of-its-kind study decoding how India's top brands show up across ChatGPT, Gemini, Perplexity, and Google AI Overview — tracked daily, from March 28 through the end of the season.
Most brands are experimenting with AI. Far fewer have made it work.
The AI Marketing Maturity Study 2026, conducted by MMA in collaboration with EY as Knowledge Partner, and Powered by Mobavenue, benchmarks where brands and marketers stand across Creative & Content, Measurement & Insights, Media & Personalisation, Propensity Modelling, Dashboards, and Customer & Sales Journeys.
The Modern Marketing Reckoner 2026 by Marketing + Media Alliance (MMA) India and WPP Media returns for its 7th edition with a practical playbook representing collective wisdom of 80+ contributors from incumbents and insurgents with the objective to build stronger, faster, and more resilient growth.
What’s inside
A sharp view of how incumbents and insurgents are approaching modern growth across:
While AI pilots are widespread, few leaders are addressing what truly matters—measurable impact, ROI, organizational readiness, and scaling for enterprise-wide value.
This insight-led session will cover:
Transitioning from AI pilots to scalable business impact
Proving ROI in marketing and customer experience initiatives
Organizational and cultural shifts needed to scale AI
