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India

Air India Limited

Retail media plays a crucial role across the consumer journey, making it an essential touchpoint for brands to drive both awareness and conversion. In the era of Retail Media 2.0, the focus has shifted from a narrow emphasis on search-driven e-commerce to a more holistic, full-funnel approach that leverages the wealth of first-party shopping and streaming signals to power impactful advertising solutions.

 

Released: 
November, 2024
Region: 
Keywords: 

TV Today Network Ltd

Trackier

Shopalyst

Sreeraman Thiagarajan is CEO of Agrahyah Technologies and Adjunct Professor of Digital Transformation at IIM Trichy

I was a bit taken aback when I recently heard a bank's CDO use the term "traditional AI." He was simply distinguishing it from Gen AI and LLMs. Fair enough, but with the rise of Gen AI, marketers are buzzing about how it's reinventing copy and content. However, that’s like using a nuclear reactor just to charge your phone!

Alok Pandey — VP Sales & Marketing, Xapads Media

Vijay Iyer, Director, Amazon Ads India

Authored By: Flipkart IRIS

Are you ready to revolutionize your marketing strategies? Meet Flipkart IRIS, the ultimate insight platform which enables brands to stay ahead in the dynamic world of e-commerce. It is available to all brands doing business on Flipkart and provides a complete funnel view of their marketing efforts. The best part, it is all on self-serve and completely free of cost.  Let’s explore how Flipkart IRIS’s powerful insights can propel your brand to new heights.

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