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Data quality scoring that identifies the best in class datasets

The Neutronian Quality Index - A Data Quality Framework and Scoring Methodology

May 19, 2021

Marketers are faced with a broad array of challenges that include the increasing dominance of the walled gardens, the growing regulatory risk based on new laws from various states and countries, and the elimination of the traditional cookie-based advertising identifiers. To solve for these issues, marketers are being encouraged to leverage their 1st party data and mix it with a variety of 2nd party and 3rd party data sources to achieve the necessary scale from which to execute their campaigns.

Creative matters: How to build brands

Thursday, July 15, 2021 - 5:00am to 6:00am CEST

In MMA’s “The Great Debate Series” we discuss the growth frameworks of world-renowned academics with leading marketing experts in Germany. In this panel, a group of marketing experts debates the framework of Dr. Leslie Wood. She is a pioneer and innovator in advertising analytics with more than 30 years of experience.

Join our event and hear what our guests think about Dr. Leslie Wood’s framework and what role creativity and creatives play in their organizations.

Region:

Global

Speakers:

Emma Baines

Global Director Creative Services

HelloFresh SE

Chaichana Sinthuaree

Chief Digital Officer

Eckes-Granini Group GmbH

Melanie Zimmermann

Head of Marketing

Wooga GmbH

Alexandra Vornle von Haagenfels

Head of Creative, International

Liftoff

Moderator:

Peggy Anne Salz

Chief Content Officer

Mobilegroove

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Place is the key growth driver of the 4 P’s in the digital world

Thursday, November 18, 2021 - 5:00am to 6:00am CET

In MMA’s “The Great Debate Series” we discuss the growth frameworks of world-renowned academics with leading marketing-experts in Germany. In this panel a group of marketing experts debates the framework of Dr. Dominique “Mike” Hanssens, the Distinguished Research Professor of Marketing at UCLA’s Anderson Graduate School of Management. Hanssens incorporates data science techniques to align marketing costs more closely with financial results. Hesays the company that does not innovate will see diminished return on marketing investment.

Region:

Global