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Creative: How do we leverage creativity in the age of digital and AI?

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MMA CMO & CEO Summit 2023

July 23-25, 2023 | Napa, California

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MMA EMEA Webinar - There is no new normal: Data-driven marketing: the difference between ‘buy’ and ‘bye’

Sep 13, 2022

Making Brands Shine Bright in 2022: Top Tips for Festive Marketing

+2Aug 10, 2022

Personalization and CX Media & Retail Media

Article

More Marketers Are Adopting Multi-Touch Attribution, But There’s Still Some Frustration

For the First Time, Majority of Marketers Are Using Multi-Touch Attribution for Marketing Analytics

MMA Global's 6th Annual State of Attribution Benchmark Report Reveals a Big Rise in Active MTA Adoption

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MMA Press Release

POSSIBLE 2023

April 17-19, 2023 / Miami Beach

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Rethinking Portfolio Strategy in Changing Times

July 15, 2022

Submitted by Avinash Pandey, CEO, ABP Network

Portfolios reflects the ethos of a brand where each existing and new vertical is driven by meticulously catering to customers and market demands. Designing a portfolio is not what you have to offer as a brand. It is to understand the diverse needs of your customers and align them with your capabilities. This process is based on thorough research and analysis which helps to innovate and remain a step ahead of the competition.