MMA Research

AI Disruption of Marketing Operating Models

MMA and BCG have partnered in an exclusive CMO survey that explores how AI is influencing key aspects of the marketing operating model. AI is reshaping marketing — specifically the future of how we work across the full operating model internally and externally. This research will offer actionable insights into building a more agile, AI-ready marketing organization.

MMA and BCG have partnered in an exclusive CMO survey that explores how AI is influencing key aspects of the marketing operating model. AI is reshaping marketing — specifically the future of how we work across the full operating model internally and externally. This research will offer actionable insights into building a more agile, AI-ready marketing organization.

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