A curated learning library of proven AI applications across the marketing lifecycle, built by the Marketing + Media Alliance (MMA) India member…
Reach tells you your ad was delivered. It doesn't tell you it was remembered. Beyond Reach is an industry paper, from MMA India and Publicis…
A practical guide packed with jury tips, submission strategy, winner inspiration and global credentials - built to help you enter, compete and…
MMA India brings together the country’s most influential marketers, brands, agencies, and media leaders. Explore membership benefits, engagement o…
The game has changed. So has discovery. Fans aren't just watching IPL 2026, they're asking AI about it. In Partnership with OptimizeGEO, MMA India…
The CMO’s Guide to Growth Hacking will explore the multiple levers of marketing where hacking could yield growth for brands and businesses. The re…
Most brands are experimenting with AI. Far fewer have made it work. The AI Marketing Maturity Study 2026, conducted by MMA in collaboration with…
The Modern Marketing Reckoner 2026 by Marketing + Media Alliance (MMA) India and WPP Media returns for its 7th edition with a practical playbook…
The Quick Commerce Playbook India 2025 is designed as a definitive guide for brands, businesses, and investors navigating India’s fast-evolving Q-…
Retail media plays a crucial role across the consumer journey, making it an essential touchpoint for brands to drive both awareness and conversion.…
The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the tea…
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