Research & Insights | MMA Global
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  2. Think Tanks
  3. ALC
  4. Research & Insights

Research & Insights

Research

Consortium for AI Personalization (CAP)

Boosting Advertising Effectiveness Using AI-Driven Personalization
Guide

Is it Real AI?

A guide by MMA's AI Leadership Coalition to help Marketers identify genuine AI solutions
Guide

AI Essentials

A framework covering key concepts for understanding and applying AI
Report

State of Generative AI in Marketing

How will gen AI impact marketing processes and drive impact in the next 12 months? Should I be a first mover or fast follower?
Report

State of AI in Digital transformation - MMA's CDO Benchmarking Study

Key findings of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).
A reflection of collective wisdom from our Chief Digital Officers Insight Collective (CINC), this report traces the contours of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).
Report

The State of AI in Marketing and CX

Key findings from senior marketing decision makers at over 100 companies about the application of AI in marketing and customer experience
Resource

Visit the AI in Marketing & CX Resource Center