May 18, 2006
Marketing in a Wireless Wonderland: Why On-the-Go Gamers are a Marketer’s Dream
April 17th 2006
Author: Michael Chang, Greystripe
At this year’s largest wireless convention CTIA in Las Vegas, a watershed moment occurred for mobile marketing. Carriers acknowledged the advertising revenue value and rightly so expressed their desire to find ways to make more money from it as data has become commoditized.
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Used with permission from ADOTAS, Copyright 2006. All rights reserved.
