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Programmatic

Industry veteran Vishal Singh Joins Xapads Media as Country Head-India

Xapads Media, India’s leading programmatic Adtech platform has appointed veteran marketing expert and business leader Vishal Singh as the Country Head for the India market. In this role, Vishal will be responsible for creating new business opportunities and continuing strong relationships with the existing clients.

Submitter's Company: 
Xapads
Member Mention: 
Xapads
News Type: 
Member Press Release
B2B Marketing
Consumer Engagement
Data
Location
Marketing Organization
Programmatic

State of the Industry 2022 - Modern Marketing in Vietnam

Marketing must have a certain set of competencies and mindsets to generate development in the digital age. However, as complexity increases, marketers must make more tough decisions about where to direct their efforts, which objectives and techniques to pursue, and which skills to create in order to drive future development.
This report, produced in cooperation with WARC and MMA APAC, explores how the industry is addressing these problems, with an emphasis on current trends and future potential

Released: 
October, 2022
File Size: 
3.89MB
Education Section: 
Research
Region: 
APAC, Vietnam, Global
Keywords: 
WARC, mma, Industry
Gaurav Baid, Chief Product Officer, Avataar
Data
Programmatic

Democratize your Product in the End User era

March 15, 2022

Software-as-a-Service landscape is changing! 2020 is being termed as the decade where the new-age SaaS businesses have come into their own and there’s no slowing down in the near term. Business models needed a new language to understand the evolution and the most impactful driver of this change: product-led growth.

Consumer Engagement
Data
Programmatic
Shopper Marketing
Social Media

Report On The Contribution of Advertising to Turkish Economy

Digital Marketing Communications Platform DPIP was established in January 2021 by the cooperation of four associations, namely Turkish Advertisers Association (RVD), Turkish Association of Advertising Agencies (RD), Interactive Advertising Bureau Turkey (IAB) and Mobile Media Research, Marketing and Advertising Association Turkey (MMA), that shape the marketing communication and advertising industry.

Released: 
December, 2021
File Size: 
2.66MB
Education Section: 
Best Practices, Research, Trends Reports
Region: 
Global
Keywords: 
2021, report, advertising, economy
Consumer Engagement
Data
Programmatic
Social Media

Vietnam Martech Report

The theme of MMA 2021 is “Shape the Future of Modern Marketing” under the today context of technology evolving, consumer being more and more tech-savvy, yet socially conscious. Covid Pandemic has make the technology landscape, consumer behavior changes accelerating with much higher speed. The current situation has been forcing us to move faster on organization restructure, business operation reinventing. The technology and marketing technology specifically is the key enabler for organization to deliver this job to be done.

Released: 
December, 2021
File Size: 
2.66MB
Education Section: 
Best Practices, Research, Trends Reports
Region: 
APAC, Vietnam
Keywords: 
vietnam, report, martech, 2021
Indonesia: Mengenal Supply Path Optimization - Sebuah Inovasi Transparansi Yang Radikal Dalam Programmatic Buying

Indonesia: Mengenal Supply Path Optimization - Sebuah Inovasi Transparansi Yang Radikal Dalam Programmatic Buying

Nov 16, 2021 · APAC

The pressure on a marketer to deliver value on every dollar spent has never been greater, but the complexity of digital has always made the understanding of this tough to unpick. The causes of a murky supply path range from intentional bad actors to unintentional byproducts thanks to the layers of complexity in the industry. But can strategies and technology, such as supply path optimisation (SPO) help? How does ad verification help in creating efficiencies and stronger media quality? This session will answer that and more.

Shanti Tolani Arfitrianto Zulnaini Dienda Andrianie Dody Siregar
Prioritizing Privacy: Perspectives from across the Industry

Prioritizing Privacy: Perspectives from across the Industry

Nov 18 · APAC

As digital adoption accelerates, building and maintaining trust in the digital economy via a commitment to safety, security and privacy is essential to preserve the free and open internet and for users to access information and opportunity, and businesses to connect with people interested in what they have to offer.

Vandana Chamaria Monisha Varadan Kawaljit Singh Bedi +3
Data is the Fuel of your Retention Engine

Data is the Fuel of your Retention Engine

Nov 25 · APAC

Beyond the rhetoric of Data being the new oil, this session will dig a level deeper on what's the data to collect - what the sources are and how do you make it actionable by breaking down the silos.

Session Highlights:

  • How to Collect, Unify, Deploy data
  • Stories Data Tells
  • Becoming a Power User
Watch Now
Ankur Gattani Anshuman Mishra Deepak Oram +2
Personalisation & Privacy - An Industry View

Personalisation & Privacy - An Industry View

Nov 11, 2021 · APAC

The advertising ecosystem is rapidly evolving with privacy becoming a key focus for people as well as businesses.

In this session, leading industry experts will discuss personalization in a privacy-first world, how the digital advertising ecosystem is evolving, and how businesses can build for these ecosystem changes with a privacy-focused lens.

Watch Now
Snehi Mehta Anubhav Sonthalia Moneka Khurana

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