The marketing measurement toolkit is more complex than ever—MTA, MMM, RCTs—all promising answers yet often delivering conflicting results. Thi…
Are you new to MMA Global membership, considering membership, or a longtime member wanting to maximize the value of your membership? Then join…
AI and privacy regulations are evolving rapidly, presenting both challenges and opportunities for marketers. From the EU’s transformative AI Act t…
Unpack how LLMs are grown and the implications to prompting
Join us for an insightful webinar on “AI & GenAI in Action: Legal Insights” We will delve into the legal implications of AI, providing an overview of …
Conversational AI is transforming marketing, enabling brands to move beyond static interactions to dynamic, real-time engagement. Consumers now…
Hands on with agents Workshop on evaluating AI risk (and responsible use)
Deep dive into contextual search and multimodality
Understanding AI’s strengths and weaknesses so you can harness AI’s power
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Today’s sports sponsorships are far from the original logo slap. Sponsorship is now a highly effective channel for growing brands through authentic c…
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