3 Challenges to Scaling the Next Generation of Mobile Video | MMA / Marketing + Media Alliance

3 Challenges to Scaling the Next Generation of Mobile Video

Jul 18, 2017
Webinar Sponsor:
Michael Tuminello Michael Tuminello VP of Solutions and Partnerships, Innovid
Lou Paskalis Lou Paskalis Former SVP, Enterprise Media Executive, Bank of America

3 Challenges to Scaling the Next Generation of Mobile Video

Innovid and a special buy-side guest will discuss the state of mobile video using 3 barriers to scale as a framework:

  • Measurement: What is measurable today that needs to improve?
  • Transparency: What is not readily measurable today that needs to be visible?
  • Engagement: What are we doing to make video more actionable?